Systems Thinking in the Age of Digital Ecosystems
Discover how Systems Thinking can drive world-making innovations and support the evolution of traditional organizational structures and cultures in a rapidly changing business landscape. Navigate the impact of pandemics, environmental disasters, AI, and new technologies with a fresh perspective
Traditional organizational structures and cultures are challenged in today’s world where nothing about business is usual anymore. Pandemic outbreaks, human-made environmental disasters, as well as the growing importance of artificial intelligence and new technologies, are forcing a rethink about the “taken as granted” in management. How can Systems Thinking support the call for world-making innovations?
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About the Speaker
Michael von Kutzschenbach is inspired by the concept of sustainability as balancing corporate profits with environmental and social well-being. He believes that true sustainability can only be achieved through understanding different perspectives and working towards common goals. He aligns his daily actions with this approach, after studying Forest and Environmental Sciences, he received a Ph.D. researching informal networks, and currently works as a business mediator, lecturer, and project manager in various organizations in Germany, Norway, and Switzerland. His areas of research are the impacts of digitization on sustainable corporate management and sustainable entrepreneurship.
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How to Sell System Dynamics (Or Anything Else)
If it’s so good – why is System Dynamics so hard to sell?
The key to selling System Dynamics has nothing to do with what we’ve learned in grad school. Instead, the key is to clarify a fundamental confusion everyone seems to have. When you ask people what makes business development successful they’ll often respond “sales is about personality.” Instead, it should be, “sale is a process.”
Watch the webinar recording on this topic.

This guide is designed for startups, early-career contractors, or other practitioners slogging through the business development cycle of landing system dynamics contracts. Additionally, the concept and application of a sales pipeline is transferable to other applications of system dynamics: grad school or grant applications, employment pursuits, and even publication.
In this article, I cover the basics of a sales pipeline; the difference between sales as a personality vs. sales as a process; and how to use the sales pipeline with added tips and tricks.
What is a Sales Pipeline?
A major confusion that practitioners have about selling technical work is the belief that business development is personality versus a process. I thought that myself for years – that to be “good at sales” was like being good at math. You were either born with the skills or you weren’t.
Sales, however, is a process. The structure of selling as a system is depicted in this simplified aging chain.

The units of measure moving through the aging chain are “Opportunities” (Opps) which represent a potential sale. But opportunities only become a sale in the final outflow of the stock on the far right. Along the way, opportunities either advance along the pipeline to the next stage or get abandoned for various reasons. Structurally speaking both outflows can serve a purpose.
“Knowing which stage an opportunity is in is important, you can’t just take it for granted it will always begin at the left even though most will.”
You want good opportunities to move to the right along the aging chain and opportunities that aren’t ready to move out through the abandonment downwards. Note that all flows are bi-flows. Opportunities may move back and forth horizonally and sometimes abandoned deals re-enter the pipeline back in the same stage they were. I’ve provided a proposal on an opportunity that went cold and was abandoned because the circumstances weren’t right. Years later the buyer sent me an email with the proposal asking if it was still valid. Circumstances had changed. This is why knowing which stage an opportunity is in is important, you can’t just take it for granted it will always begin at the left even though most will.
Learning to see sales as a process through an aging chain provides immediate insights. At each stage, there’s a natural abandonment rate – regardless of personality or salesmanship. What this means is that selling as a process is a numbers game that operates as a process. The more you put in at the left and work the process through the stages, the more you’ll have come out the right.
If it helps, think of the aging chain as a series of ratios and drivers:

This is notional but it illustrates a few key aspects of the ratio and drivers. First, if the ratio is 30:1 from opportunities to engagement and you want to have at least one engagement – do you have 30 opportunities in your pipeline? If you want two engagements, do you have 60? If you’re on a paying engagement that is about to end and you haven’t filled your pipeline with 30 more potential opportunities, where’s your paycheck going to come from?
This “feast or famine” effect is particularly hard for small firms where both selling and delivering are done by the same person. This sales pipeline is also useful for fields other than private-sector business sales. The sales pipeline, ratio, and drivers also apply to non-business uses. Whether you’re pursuing employment, grants, or other opportunities you’ll move through some version of these stages.
“Everything we learned about first-order control, unit dimensionality, and truth & beauty in models only ever gets a chance to shine if first, we have exercised other skills”
The only stage where our technical knowledge of System Dynamics arises is during the proposal. Everything we learned about first-order control, unit dimensionality, and truth & beauty in models only ever gets a chance to shine if first, we have exercised other skills: qualifying and nurturing opportunities to get them to the point of being able to submit a proposal. The value prop of a proposal matters a lot too, but that’s a different blog post.
Stages of the Sales Pipeline – Sellers Perspective:
In this simplified seller’s perspective, the stages of the four stages of the pipeline are:
- Qualifying
- Nurturing
- Proposing
- Selection & Negotiation
Entire books can be written about any one of these – but to get started here are some simple definitions.
Qualifying: This stage is about evaluating opportunities to ensure they have the potential to reach the final stage. This means, at minimum, determining the potential buyer(s) have:
- A clear problem they need to solve.
- A budget with which to solve it.
- The authority to use that budget and grant a contract award.
- A timeline in which they want to start the work.
Nurturing: Nurturing consists of two things: first, identifying concerns, questions, or barriers a buyer might have and addressing them. This not only builds confidence in the buyer but gives you insights into the proposal. Second: keeping in regular positive contact. Be proactive on this. End every meeting with a review of what concerns, questions, or barriers you’re going to resolve next and confirm the timeline and schedule of decision-making. If a buyer hasn’t responded – politely nudge them on a regular basis. If you no longer think a buyer is serious – find out by asking “is now not the right time, and if not when might be?” You don’t want to spend time chasing deals that won’t happen.
Proposing: Congratulations! All that work has paid off and you finally get to put your best foot forward in providing a proposal. Proposals usually consist of both technical and financial elements. And if you’ve done a good job qualifying and nurturing the opportunity through the pipeline the proposal should almost write itself. How you will solve their problem, address any concerns that came up, and show how you’ll deliver the results they seek.
Selection & Negotiation: The work isn’t over when you hit send on the proposal! There may be clarifying questions, request for a demonstration, or additional details. Selection & Negotiation is a lot like nurturing – find out what the barriers to selection are and manage them while keeping positive regular contact with the buying team.
Tips for Selling as a Process with Pipeline Development
Numerous books and blogs give advice on how to work on pipeline development. But when you’re just beginning, there are three tips I’d suggest starting with based on my own experience over the years:
1. Don’t mistake the opportunity stage you’re in.

2. Don’t spend too much time on unqualified opportunities vs. developing qualified ones.

3. Managing the pipeline efficiently:
- Load new opportunities frequently.
- Disqualify opportunities that aren’t ready quickly
- Nurture qualified opportunities through development.

Resources for Sales Pipeline
Just as there are many books and website posts about the sales pipeline – lots of people will try and sell you fancy tools. You become an opportunity in their pipeline! But ask yourself – if you’re not already getting that notional 30 opportunities loaded that lead to one sale; do you really need a fancy tool? At Dialectic, for five years now we’ve managed our sales pipeline on a simple google sheet and we’ve attached a free copy available through Google Sheets.
Closing
Selling System Dynamics work – whether to a private business, government research, or finding a faculty posting – requires many elements. But one thing it doesn’t require is a sales personality. Understanding selling as a process and using a sales pipeline to manage that process helps immensely.
I’m always happy to network and exchange ideas – so if you need help on the sales pipeline or any aspect of developing System Dynamics as a business offering feel free to drop me a line at timc@dialecticsims.com or hit me up on Twitter @DialecticSims or @InfoMullet. Be sure to say hi and let me know if you appreciate this post or if there are other topics you’d like to hear about. And don’t forget to bookmark the System Dynamics Society Practitioners Blog!
Watch the recording below
Want to know more about How to Sell System Dynamics? Watch the recording below!
In this webinar, Timothy Clancy clarifies how selling System Dynamics is less about having a sales personality than it is about following a process known as a sales pipeline. This seminar is designed for startups, early-career contractors, or other practitioners slogging through the business development cycle of landing System Dynamics contracts. Additionally, the concept and application of a sales pipeline are transferable to other applications of System Dynamics: grad school or grant applications, employment pursuits, and even publication.
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About the Author
Timothy Clancy (Tim) is the founder of Dialectic Simulations Consulting, LLC a firm focused on delivering systems thinking and simulation capabilities to public, private, and non-profit 500 clients. Tim’s career in consulting spans over 25 years, including 10 years at IBM, where he was deeply involved in both business development and delivery. Tim has a Ph.D. in System Dynamics from WPI.
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Q&A Session: From Problem Selection to Modeling and Career Development with Mohammad Jalali
A Q&A session with Mohammad Jalali. An interactive event where the audience is the main driver of the talk. Questions from all directions, from how to choose a good dynamic problem to career development.
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About the Speaker
Mohammad S. Jalali (MJ) is an Assistant Professor at Harvard Medical School and works on data science and simulation-based approaches to help policymakers develop effective policies. He works with decision-makers, does fieldwork, and collects data to inform his models and analyses. Since 2019, he has received over $5 million in grant funding and his work has been featured in several publications. He has also held several editorial positions and has received multiple awards for his work. Before joining Harvard, he was a research faculty at MIT Sloan and a consultant at the World Bank.
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How Food and System Dynamics Gave me A Career
A discussion of two System Dynamics projects that had some real impact and then reflect on how this happened, and what needs to be in place for us system dynamicists to have an impact.
Papers mentioned:
- Transforming Food Systems at Local Levels: Using Participatory System Dynamics in an Interactive Manner to Refine Small-Scale Farmers’ Mental Models – read
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About the Speaker
Birgit Kopainsky is a systems thinker and modeler who studies the role of System Dynamics analysis and modeling in facilitating transformation processes in social-ecological systems. She aims to provide guidelines for understanding complex dynamic systems and making information on climate change, agriculture, and food security accessible and relevant for action. She works in Europe and sub-Saharan Africa and engages with a wide range of stakeholders to achieve breakthrough moments of understanding and promote change toward resilience and sustainability. She currently works as a full-time professor at the University of Bergen for the Master’s program in System Dynamics.
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Documenting the Modeling Process
Documenting the Modeling Process
Building a simulation model requires lots of information to be gathered. This information comes in many formats such as flip charts, pictures, emails, and spreadsheets. How should this information be stored so that it is easily recalled and shared for months or even years after being collected? The authors of the System Dynamics Review article “Documenting the modeling process with a standardized data structure described and implemented in DynamicVu” propose that adopting a standardized data structure is the first step. This presentation describes such a data structure and focuses on the many advantages of documenting the modeling process with such a structure, including a demonstration of an online database specifically designed for documenting the process of building a simulation model called DynamicVu.
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About the Speakers
Warren Farr is currently working with business owners and managers to increase productivity and to plan confidently. Warren combines simulation modeling with data transparency to create understanding. Intuitive access to data using insightful database design is often a part of the solution. To organize the information collected to inform and build simulation models, Warren developed DynamicVu, a secure web-enabled application. During his career, Warren spent 20 years as President/CEO of Refrigeration Sales Corporation, a midwest wholesaler of heating, ventilating, air conditioning, and refrigeration equipment, parts, and supplies. Through long-term planning, technology adoption, and process improvement, the business grew from $50M to over $120M without increasing the employee count. Prior to RSC, Warren held various product design, engineering, and sales positions in the growing computer networking industry of the 1980s and 1990s, including The MITRE Corporation in Boston. Warren obtained his Bachelor of Science degree as well as his MBA degree from Duke University. Warren obtained his Master of Science in System Dynamics from Worcester Polytechnic Institute. Warren’s career has been spent designing and operating complex systems: mechanical, electrical, and social. Since 2000, System Dynamics has provided him with a robust way of describing, understanding, and improving important systems. Warren is an active member of the International System Dynamics Society.
Samuell D. Allen is a Ph.D. Candidate at the Worcester Polytechnic Institute. In his dissertation research, he’s studying supply chain sustainability from a strategy and operations management theory development perspective. Samuell also studies complex health services and quality improvement situations. In these efforts, he specializes in the application of innovative methods for leveraging qualitative data and theoretical resources to develop and evaluate causal loop diagrams and simulation models.
Andrada Tomoaia-Cotisel is a Policy Researcher at the RAND Corporation and Professor of Policy Analysis at the Pardee RAND Graduate School. She teaches and mentors Ph.D. students in mixed-methods approaches to system dynamics modeling and systems thinking. She received her Ph.D. in Health Services Research & Policy from the London School of Hygiene and Tropical Medicine. She specializes in developing and applying formal methods bringing the strengths of qualitative and quantitative data to improve conceptualization and validation. Her current work explores dynamic complexity in health service delivery, implementation, and outcomes, as well as the influence of context and resulting variation.
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Data & Uncertainty in System Dynamics
Data & Uncertainty in System Dynamics
Jay Forrester cautioned that “fitting curves to past system data can be misleading”. Certainly, that can be true, if the model is deficient. But we can have our cake and eat it too: a good model that passes traditional System Dynamics quality checks and fits the data can yield unique insights. This talk discusses how data, calibration optimization, Kalman filtering, Markov Chain Monte Carlo, Bayesian inference, and sensitivity analysis work together. The emphasis is on practical implementation with a few examples from a real project, and pointers to resources.
Using all available information, from informal estimates to time series data, yields the best possible estimate of the state of a system and its uncertainty. That makes it possible to construct policies that are robust not just to a few indicator scenarios, but to a wide variety of plausible futures. Even if you don’t use the full suite of available tools, there’s much to be gained from a simple application of eyeball calibration, traditional reference modes as pseudo-data, and exploratory sensitivity analysis.
About the Speaker
Tom Fiddaman is the CTO of Ventana Systems and part of the development team for Vensim and Ventity. He created the Markov Chain Monte Carlo implementation in Vensim that facilitates Bayesian inference in System Dynamics models. He got his start in environmental models and simulation games, and worked on Fish Banks, updates to Limits to Growth, and early versions of C-ROADS and En-ROADS. Tom worked on data-intensive projects in a variety of settings, including consumer goods supply chains, mental health delivery systems, pharmaceutical marketing, state COVID-19 policy, and recently Chronic Wasting Disease in deer.
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Q&A
Answers by Tom Fiddaman
Before launching into the written items, I’ll mention Jim Hines’ opening question, which was something like,
Q: What are the consequences of “assuming the model is right” when it turns out to be untrue?”
I think it’s nearly certain that a policy model will be wrong to a significant extent (despite Not Models Are Wrong). I think the facile answer here is that no model available to us will be perfect, and “no model” is not an option, so the best we can do is try to improve the models we have – and data comparisons help (at some cost).
I think I failed to give the most important part of the answer. When the model is wrong, hopefully, the problem will reveal itself through the poor fit to data, really wide uncertainty interval results, and other diagnostics. However, data by itself may be a weak test. I think the problem of overparameterized models that can fit anything is vastly overblown when the model is dynamic and nonlinear, but it can certainly happen. This is why other tests – units, extreme conditions tests, conservation laws, etc. – are so important.
Q: How to deal with structural uncertainty? (The uncertainty of how the real world could be modeled by us?) Making 100 model variations would take a lot of time 😉
100 variations would definitely be a lot of work, but it would be really cool if we could automate the generation and selection of these variations. One option would be to specify the behavior of stock-flow chains at a more granular level (in terms of the entities within) and then automatically generate different aggregate descriptions in terms of coflows, aging chains, etc.
We can’t do that yet, but in the CWD project, we did explore a number of variations: infection chains with and without age and sex structure, and with and without spatial detail and diffusion across geographic boundaries. We tried several variations from the 2nd order to the 44th order for the SIR chain. To some extent, you can do this with subscription (or entities in Ventity) – for example, you can build the model with a “county” subscript populated by real detail, but collapse that to an aggregate “all” county for experiments, without rewriting the equations.
Another facet of this question is that reality always contains some structure that we don’t model. This could be systematic (a missing feedback loop) or random (weather effects on the deer population). Particle filtering, including the special case of Kalman filtering, at least partially addresses this by moving the model state toward the data as the simulation progresses.
Q: How did you build a structure in Ventity to assess the evolution and “burn-in” of the parameters with MCMC?
Ventity doesn’t yet do MCMC, but in Vensim there are at least four options. 1. Use the built-in PSRF diagnostic, which you can watch in the runtime error reports. 2. You can load the _MCMC_sample.tab or _MCMC_points.tab file generated as a dataset, and inspect the trajectories of the parameter values as well as the diagnostics. 3. You can load the same files in other software (Python/pandas, R, Excel, etc.) for inspection, visualization and diagnostics. 4. You can rerun the analysis with a different random number seed and compare samples.
We consider this an area of weakness, where the state of the art (e.g., in Stan) has advanced a lot, and expect to make substantial improvements in the coming year.
Q: How can we choose from different methods? Any criteria?
I think it’s hard to give a general answer to this – the answer depends a lot on the data, time available, existing tools you’re familiar with, and other nontechnical features.
Personally, I have a very definite preferred path:
- Build a model-data comparison control panel with some key parameters and experiment by hand.
- Start doing preliminary calibrations using loosely defined likelihoods and priors pretty early. At this point, just seek the maximum likelihood or posterior using Powell searches, in the interest of time and simplicity.
- As you learn about the model and the data, gradually transition to better likelihood and prior definitions and full exploration of the posterior with MCMC.
- Even if you don’t calibrate and use an MCMC sample to assess uncertainty, do multivariate sensitivity runs to see the distribution of outcomes from your proposed policies.
Q: “question of semantics on ‘forecasting’ the alternatives are more explicit but don’t they all involve looking into the future with a modeling approach which is forecasting by another name? Am I missing something here?
I think the short answer is “yes – it’s all forecasting” or perhaps better to say “prediction.”
Traditionally, forecasting implies that you’ll know the state of the system at some point in the future. If your goal is to predict the future and respond to it, that’s an open-loop strategy, with lots of pitfalls JWF warned against, rightly.
I think we’re seeking prediction more broadly. Even if we can’t know the future state of the system, we can make contingent predictions about the response of the state to our policies. Ideally, we’d like to formulate closed-loop decision rules that perform well under a variety of possible futures, i.e. they improve the system state, regardless of what it is.
Q: Were there any initiatives to create rapid tests and protocols for infected deer? i.e. decrease prions in the field
Rapid tests would be a big improvement. One problem hunters face, for example, is that by the time test results arrive (a week or two currently), they’ve already invested the trouble and expense of moving and processing the deer. This also means prions have moved, and possibly been consumed. We didn’t test this option in the Phase 1 model, but it’s on the list for the next iteration.
An ideal test would let you spot infected deer on the landscape while they’re still alive, but this is probably a long way off.
Q: Regarding the Bayesian approach: Which distributions should be chosen (as a starting point) for discrete and continuous variables?
There are lots of situation-specific options, so it’s hard to give a general answer here. Probably referring to BDA is the best option (https://www.stat.columbia.edu/~gelman/book/ ).
By far the most common things I use are:
- Normal, i.e. -((param-belief)/belief SD)^2/2 for location parameters that can take mixed pos/neg values, or just for convenience
- LogNormal, i.e. -LN(param/belief)/belief SD for scale parameters like time constants or fractional rates of change
- -LN(param) for an improper noninformative prior for scale parameters (a bit lazy usually)
- Beta for fractions between 0 and 1. The PERT distribution might be an attractive alternative.
You can also use a lookup table to simply draw a distribution.
Q: If we use Mean Absolute Percentage Error (MAPE) as model evaluation/validation in comparing the System Dynamics Model output parameter with the historic data, in what % maximum of MAPE the model is good or valid? are 5% good as a limitation?
I think this can’t be answered in general, because the MAPE depends in part on how much measurement error is embedded in the data. If you predict the next roll of a fair six-sided die as 3.5, means your % error is at best 14% and on average something like 40%. That sounds terrible, but you can’t improve on it without cheating.
It’s possible to estimate the scale of the errors in the data, either a priori or as part of the calibration process. In that case, the uncertainty in your parameter and outcome estimates would reflect the quality of the data.
Generally, I would hesitate to rely on the goodness of fit metrics as the final word on model validity. There might be good reasons for the lack of fit to some features (for example, inessential features that you didn’t model) and it might also be possible for a bad model to nevertheless fit the data reasonably well. Still, it’s certainly a reasonable thing to pay attention to.
Even though there isn’t a general rule, I do use something like a rule of thumb in preliminary calibration work. If I don’t know the scale of errors in the data, I just assume it has a standard deviation of 10%. It can’t be 0%, because nothing is perfect. It probably isn’t 50%, because then no one would bother collecting it. Using 10% as a guess is often good enough for getting started.
Q: How did you stratify the SEQUENCE of actions? e.g. some upstream, preventive measures may have a significant impact on downstream outcomes.
For simplicity, most of the policy packages we simulated for stakeholders were “ballistic” in the sense that they don’t respond to changes. This was partly constrained by the 5-year horizon remaining in the current plan, which is fairly short compared to the disease evolution (we did run out to 2040 though).
There’s one important exception. Among the three representative geographies we simulated, one is a newly infected area, where the disease is present but not yet detected. For that situation, we explicitly model the testing process, tracking the composition and prevalence of harvested deer, and sampling them with random Binomial draws. This makes the discovery of the disease stochastic and dependent on the level of surveillance in the area. Other policies – baiting and feeding bans, accelerated harvest, etc. – only commence with discovery. This makes the effectiveness of surveillance dependent on the subsequent response, and the effectiveness of the response package contingent on the adequacy of surveillance, plus some luck.
There’s also some feedback from perceived disease prevalence to hunter participation in or compliance with control efforts. This isn’t strictly sequencing, but it does affect the future effectiveness of policies.
What role do predators play in the spread or containment of the CVD and how would this be reflected in the model structure?
This was certainly mentioned, but we didn’t model it explicitly. We do have a proxy, which is the ability to selectively harvest infected animals. There’s some reason to think that predators, and also to some extent hunters and sharpshooters, can do this. It’s extremely effective.
I think the basic challenge is that predator management is not a matter of reason, but rather a quasi-religious debate that’s almost untouchable for resource agencies.
Q: Is there any way we can import the algorithm in Vensim or Ventity?
I’m not sure what it would mean to import the algorithm, but there are some other options for doing this kind of work.
Q: Would the Kalman filtering approach just mentioned potentially run the risk of being misleading if the data referenced are lagged, or distorted in some way?
Certainly, this is always a possibility, and not only for the Kalman filter. Any calibration process that moves the model towards the data is subject to problems with the data. Lags are straightforward – you can model the lag explicitly so the model-data comparison is apples to apples. But often distortions will be unknown to the modeler. However, they’re likely to reveal themselves in poor fit or other distortions to model behavior, and bad uncertainty intervals on the parameter estimate. You can examine the residuals to find and reject data points that are particularly problematic, but of course, this requires a little care because it could be the model that is wrong.
Q: The time lags associated with data collection would, I think, create some distortions that would perhaps need to be accounted for or addressed
This is definitely the case. Reporting of deaths from COVID is a good example – they take weeks to months to trickle into the official statistics. So, you might model this with a stock-flow structure that lags the unobservable instantaneous death flow. Using something like a third-order delay is often a reasonable starting point.
CWD is a bit unusual, in that almost all the testing data arrives in one big annual pulse, during hunting season. This of course corresponds with a big spike in deer mortality. Ideally, the model would capture this, along with the spike in births in the spring. However, we currently gloss over these discrete time events and model things continuously.
Q: How did you generate permutations for the 80 action packages?
The stakeholder participants developed the action list, and the state implementation team did the final assembly into packages. Then we developed a spreadsheet that translated the qualitative descriptions of the action packages into model parameters.
The explosion into 80 packages wasn’t ideal – it arose from the curse of dimensionality: 3 geographies x 5 actions x 2 agents, plus some combinations. I think a purely model-driven process would have led to fewer.
Characterizing a large number of policies was a pain, but it did lead to some good discussions: What does “do nothing” really mean? What are the resource tradeoffs involved in implementing the same policy in regions with different characteristics?
Once we had the parameters describing the policies, it was pretty easy to automate running them all, using VenPy with the Vensim DLL (see the last question).
Q: Is there any data collection of SARS-CoV-2 (all subtypes) seropositivity in the white-tailed deer populations that you are testing for CWD positivity? Do you have any reason to be suspicious of possible co-seropositivity for both covid and CWD in the deer?
This didn’t come up, but there are certainly reasons to think that CWD-compromised deer would be more susceptible to other diseases.
Q: If you are modeling just one mode of behavior, instead of all of them, can these methods still be used? (E.g. modeling a cycle of a certain period where the real data has cycles of other periods as well as perhaps exponential adjustment type modes, etch). Do you filter the data in some way?
I can think of cases where it might be possible to aggregate or filter some dynamics out of the data. For COVID, for example, a lot of states didn’t test on weekends or at least didn’t report on weekends, so there were big gaps on Sat/Sun and a spike on Mon or Tue. If you aggregate to weekly reporting, that noise goes away, at the expense of introducing half a week of lag on average. For a lot of purposes that would be fine.
Generally, though my preference would be to introduce the unwanted or unmodeled features to the model as parameterized exogenous inputs. That way the model matches the raw data, and it’s easier to attribute what’s going on explicitly to the exogenous and endogenous features of the model.
Q: It would be good to get some videos or briefings about automating the modeling/simulation/policy analysis process with scripts. This is highly interesting but came short at the ISDC.
I’ll put this on my to-do list. There are some examples in the VenPy repository, like the SDM Consequence Model. Some images are here.
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Multisolving Working With Complexity and Interconnection
Multisolving Working With Complexity and Interconnection
Climate change. Biodiversity loss. Racial, gender, and economic inequity. Global pandemic and other health crises. Each of these challenges is serious on its own, but they also interact. Inaction on one crisis can erode gains in another, as when climate impacts threaten gains in health, well-being, or development. And sometimes an apparent solution to one crisis can worsen others, as when environmental protections were loosened in some countries to try to counteract pandemic-related economic slowdowns. But the same interconnections that lead to cascading crises also open up the possibility of synergistic solutions.
“Sometimes we feel this tension between what people need today and what people will need in the future. I mean those are always really difficult moral choices, and multisolving focuses on where those interests align” – Elizabeth Sawin
Multisolving focuses on these possibilities – instances where the same intervention can yield multiple benefits. This one-hour webinar shares bright spots of Multisolving from around the world. We’ll also explore the obstacles to Multisolving, and how systems thinking and systems tools can help people overcome these obstacles. The webinar will also introduce the Multisolving Institute, which was launched earlier this year, and may be familiar to some members of the System Dynamics Society from its roots in the Multisolving Program at Climate Interactive.
“One thing that has led us to realize is that there isn’t a formula for multisolving. We say sometimes it’s more of a way than a what. It’s a set of attitudes and approaches” – Elizabeth Sawin
Watch the recording below
org
Resources
Presentation: Multisolving
Cited by the presenter
Science
COVID-19 Recovery Funds Dwarf Clean Energy Investment Needs
World Health Organization
Climate Change and Health
The International Energy Agency
How Much Will Renewable Energy Benefit From Global Stimulus Packages?
Useful Links
Multisolving Institute Social Media
Newsletter | Twitter | LinkedIn
TEDx
The Power of Multisolving for People and Climate
Stanford Social Innovation Review
The Magic of Multisolving
Non-Profit Quarterly
Equity, Health, Resilience, and Jobs: Lessons from the Just Growth Circle
Podcasts with Elizabeth Sawin
Dumbo Feather Interview With Extraordinary People
Elizabeth Sawin: Scientist, Systems Thinker, Multisolver
ReSeed Podcast
A Web of Relationships
About the Presenter
Elizabeth Sawin is the Founder and Director of the Multisolving Institute. Beth is an expert on solutions that address climate change while also improving health, well-being, equity, and economic vitality. She developed the idea of ‘multisolving’ to help people see and create the conditions for such win-win-win solutions. Beth writes and speaks about multisolving, climate change, and leadership in complex systems for both national and international audiences. Her work has been published widely, including in Non-Profit Quarterly, The Stanford Social Innovation Review, U. S. News, The Daily Climate, and System Dynamics Review. She has trained and mentored global sustainability leaders in the Donella Meadows Fellows Program and provided systems thinking training to both Ashoka and Dalai Lama Fellows. Since 2014, Beth has participated in the Council on the Uncertain Human Future, a continuing dialogue on issues of climate change and sustainability among a select group of humanities scholars, writers, artists, and climate scientists. Beth is also a member of the advisory board of the Kresge Foundation’s Climate Change Health and Equity Program. A biologist with a Ph.D. from the Massachusetts Institute of Technology, Beth co-founded Climate Interactive in 2010 and served as Climate Interactive’s Co-Director from 2010 until 2021. While at Climate Interactive, she led the scientific team that offered the first assessment of the sufficiency of country pledges to the UN Framework Convention on Climate Change in 2008. Beth also led Climate Interactive’s efforts to integrate measures of equity, health, and well-being into decision support tools and computer simulations. Beth trained in system dynamics and sustainability with Donella Meadows and worked at Sustainability Institute, the research institute founded by Meadows, for 13 years. She has two adult daughters and lives in rural Vermont where she and her husband grow as much of their own food as they can manage.
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Using System Dynamics to Teach and Learn about COVID-19
Using System Dynamics to Teach and Learn about COVID-19
This Webinar is free due to the generous contribution of the University at Albany and California State University, Chico
A distinguished team of panelists demonstrated how we can all think globally and act locally on the most challenging topics of the day. From David Anderson’s discussion of work that has been ongoing since the onset of Covid to Babak Bahaddin’s pointing us to the latest diaries at the New Fadam farm site (needs website reference), the entire webinar is packed with insight.
By showing how cross-discipline expertise and international exchange of ideas and experiences can come together in a system dynamics initiative, this panel has placed the impacts of Covid at the center of their work. We all know how the pandemic has influenced our lives, and this team is looking into why that happened and how to lessen its impact on us going forward.
Using a model developed by Ali Mashayekhi and applied extensively by Daniel Gordon, a component-based study and survey tool for COVID has been refined over the course of the COVID era. Luis Lunar-Reyes has applied the model to its effects on business and governmental response and Hyunjung Kim has taken the model and developed a self-study learning tool kit that is available under a Creative Commons license.
There is so much great work going on, watching this video can inspire System Dynamics specialists, and researchers from all disciplines, to take a look at Covid-19 through the lens of this model.
Ali N. Mashayekhi is a retired professor of management from the Sharif University of Technology in Tehran, Iran where he taught System Dynamics and strategic management. He received his BSc in Mechanical Engineering from Sharif University and his Ph.D. in System Dynamics from MIT in Cambridge Massachusetts.
Babak Bahaddin works as an associate consultant at isee systems. Babak holds a bachelor’s degree in engineering from Sharif University of Technology, and a Ph.D. in Information Science, from the University at Albany, State University of New York.

Daniel Gordon trained in System Dynamics at Rockefeller College, the State University of New York at Albany. He is retired from the New York State Health Department, where he spent 34 years working in health care policy analysis and HIV epidemiology.
David Andersen is Professor Emeritus in Public Administration and Information Science at the University at Albany – SUNY. He is a former President and Vice President for Finance for the System Dynamics Society as well as a winner of the Forrester Award.
Hyunjung Kim is a professor of management at California State University, Chico. She teaches strategy and management courses using system dynamics. She received her Ph.D. in Public Administration from the Rockefeller College of Public Affairs and Policy, University at Albany.
Present at the Seminar Series
The Society Seminar Series consists of periodic online meetings on topics of interest to the systems thinking and System Dynamics communities. These virtual activities cover a wide range of topics that cross many domains while bringing together academics, practitioners, and students together for learning and lively discussion. Send your seminar proposal here
Sponsor a Seminar
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New Horizons of Systems Science
New Horizons of Systems Science
This Seminar was sponsored by the International Council on Systems Engineering (INCOSE).
Systems theory is developing to include new perspectives with a focus on integrated and inclusive transdisciplinary system approaches. This panel discusses new advances in systems science including critical systems thinking, social/socio-technical systems, and complex systems, which come together in the systems engineering principles. They also discuss where Systems Dynamics fits into this picture as well as other types of systems models.
By providing three perspectives on the discipline of Systems Engineering, the panelists shared a wide range of insights and experiences. What the perspectives shared were ways Systems Engineering practitioners and the System Dynamics community could work together going forward. One key to making New Horizons for System Science become reality is to merge the insights and experiences of each group into a shared, and sharable, practice.
The relationship between Systems Science, Systems Thinking, and Systems Engineering is a key to understanding the range of applicable solution patterns
Erika Palmer began with the hope that both organizations, INCOSE and the System Dynamics Society, would continue to engage, learn, and innovate as part of a worldwide collaboration. The goal of the INCOSE panel is to foster an inclusive dialog on Systems Science. The purpose of the dialog is to accelerate the exchange and adoption of tools, techniques, and theories between the two sets of practitioners.
Michael Watson shared with the attendees that the upcoming release of System Engineering Principles will include Sociology as a topic. By setting out the fifteen principles of Systems Engineering concisely, System Dynamics solutions can be applied to the principles. Common patterns used across domains or across principles will provide leverage for other contributors.
Javier Calvo-Amodo shared insights from the perspective of building Systems Science disciplines and that students can participate with journal articles. Since System Dynamics provides a specific lens through which to view models, it can be used to validate the findings of other modeling types or to provide insights into what other modeling systems might reveal. A Systems Science map using Randomness and Complexity as the axes provided a guide to where specific System Dynamics developments can be best applied.
Erika Palmer (Cornell University) began with the hope that both organizations would continue to engage, learn, and innovate as part of a worldwide collaboration. The goal of the INCOSE panel is to foster an inclusive dialog on Systems Science. The purpose of the dialog is to accelerate the exchange and adoption of tools, techniques, and theories between the two sets of practitioners.
Michael Watson (NASA) shared with the attendees that the upcoming release of System Engineering Principles will include Sociology as a topic. By setting out the fifteen principles of Systems Engineering in a concise manner, System Dynamics solutions can be applied to the principles. Common patterns which apply across domains or across principles will provide leverage for other contributors.
Javier Calvo-Amodo (Oregon State University) shared insights from the perspective of building Systems Science disciplines and that students can participate with journal articles. Since System Dynamics provides a specific lens through which to view models, it can be used to validate the findings of other modeling types or to provide insights into what other modeling systems might reveal. A Systems Science map using Randomness and Complexity as the axes provided a guide to where specific System Dynamics developments can be best applied.
Complex systems are engineered by complex organizations.
Watch the recording below
Q&A
Q: Question to Javier: Why are there so few academic programs in Systems Science compared to Systems Engineering? Is this a problem?
A: They require interdisciplinary approaches, which are difficult to implement as they usually would span across different colleges within a university (e.g. College of Science, College of Liberal Arts, College of Business, College of Engineering, etc.)
Q: Question to Javier: What textbooks or papers would you recommend for learning more about systems science theory and the principles of systems science?
A: I recommend the following: Introductory: Cabrera, D., & Colosi, L. (2008). Distinctions, systems, relationships, and perspectives (DSRP): A theory of thinking and of things. Evaluation and Program Planning, 31(3), 311-316. and Cabrera, D., & Cabrera, L. (2022). DSRP Theory: A Primer. Systems, 10(2), 26.
Original work on systems science: Bertalanffy, A. R., Boulding, K. E., Ashby, W. R., Mead, M., & Bateson, G. (1968). L. von Bertalanffy, General System Theory. New York: George Braziller. and Von Bertalanffy, L. (2010). General systems theory. The Science of Synthesis: Exploring the Social Implications of General Systems Theory, 103.
Latest work on systems science: Rousseau, D. (2015). General systems theory: Its present and potential. Systems Research and Behavioral Science, 32(5), 522-533.;
Rousseau, D. (2018). On the architecture of systemology and the typology of its principles. Systems, 6(1), 7.
Rousseau, D., Billingham, J., Wilby, J., & Blachfellner, S. (2016). In search of general systems theory. Systema, 4(1).;
Rousseau, D. (2018). A framework for understanding systems principles and methods. Insight, 21(3), 9-18.;
Rousseau, D., Billingham, J., & Calvo-Amodio, J. (2018). Systemic semantics: A systems approach to building ontologies and concept maps. Systems, 6(3), 32.
Q: Can you suggest further introductory reading on category theory? This is new to me and a bit uncomfortable with this framing
A: Conceptual Mathematics by William Lawrence
Q: One thing caught my attention comments from Mike…. we need …. “to help build the complex system” and this…. helps… “development of a complex system”…. this is quite different from the underlying philosophy of System Dynamics where the emphasis is often trying to understand an existing system and adjust
A: The difference is in the context and/or domain of application; SD is designed to understand the underlying structures that give rise to System Dynamics as a means to understand from a high-level perspective how the system works. While useful for that purpose, the SD perspective places its main focus on control through feedback and feedforward loops, which may not capture other systemic and holistic arguments necessary to realize a complex engineered system. This is in alignment with Prof. Mike Jackson’s CST and CSP.
Q: Michael’s explanation of Category Theory introduced several concepts that are new (at least, new to me). Does INCOSE offer an introductory reference to supplement his insights?
Yes, go to INCOSE Systems Science Working Group Wiki and search in meetings. We have several presentations by Category Theorists in the meetings section.
Q: How would you differentiate between detailed complexity and dynamic complexity?
A: Those are two kinds of complexities that might or might not be present at the same time.
Q: The term engineering can mean the designing of a system, but is also heavily based on the activity of problem-solving. System Dynamics has problem-solving very strongly in its intellectual foreground. How are the latter activity and strength of System Dynamics used in Systems Sciences activities?
A: Causal loop diagrams and if needed the following simulation can be very powerful to help initial conceptualizations of complex problems. But they rarely yield the full answer; mostly because the models are difficult to verify and validate rigorously (especially if what is being designed is new and there is no frame of reference).
Q: Systems thinking means many things to many people some of these definitions are very loose and perhaps meaningless… is this a problem? Can it be fixed?
A: We believe that Derek Cabrera’s definition is quite good (it was developed using the scientific method). See Cabrera, D., & Colosi, L. (2008). Distinctions, systems, relationships, and perspectives (DSRP): A theory of thinking and of things. Evaluation and Program Planning, 31(3), 311-316. and Cabrera, D., & Cabrera, L. (2022). DSRP Theory: A Primer. Systems, 10(2), 26.
Q: How do we reduce the distance between the research and practice in Systems Engineering? The gap is much wider than, say, between physics and electrical engineering.
A: That is an excellent question that requires a much longer answer than what I can provide here. At the Systems Science Working Group, we are tackling exactly that. What I can say for certain is that we first MUST begin by defining the theoretical foundations for systems engineering. We have several projects working on that. Join us at INCOSE International Workshop to learn more.
Q: Can one mention articles and cases where the presented principles (of both speakers) are applied?
A: Calvo-Amodio, J., & Rousseau, D. (2019). The human activity system: Emergence from purpose, boundaries, relationships, and context. Procedia Computer Science, 153, 91-99. ;
Kittelman, S., Calvo‐Amodio, J., & Martínez León, H. C. (2018). A systems analysis of communication: defining the nature of and principles for communication within human activity systems. Systems Research and Behavioral Science, 35(5), 520-537.;
Taylor, S., Calvo-Amodio, J., & Well, J. (2020). A method for measuring systems thinking learning. Systems, 8(2), 11.;
Q: Why haven’t we seen System Dynamics modeling get as much attention as did machine learning modeling in recent years?
A: It is difficult to verify and validate rigorously.
Q: Does “Organized simplicity” equate to a reductionist approach?
A: Not quite, but the reductionist approach is most efficient in an organized simplicity
Q: Can you please talk about the role of soft systems methods (problem structuring methods for example) in systems engineering? They are useful in scoping poorly understood problem spaces but you rarely see them linked directly to System Engineer.
A: They are very useful to help address the social aspects of Systems Engineer endeavors (John Warfield and Peter Checkland developed their approaches (IM and SSM) to help with this issue); however, it is important to have frameworks that help us integrate all approaches. Mike Jackson’s CST and CSP are great foundations.
Q: Any books you’d recommend?
Mike Jackson’s 2019: Managing Complexity
Q: In System Dynamics, we often talk about the dynamic problem and the reference mode, then try to mode the system with the dynamic problem in mind. What might be the code switch for Systems Engineering’s approach?
A: There is no code switch conceptually. I would say that in Systems Engineer we look at requirements, value, or mission, and we design based on those (maybe similar to dynamic hypotheses, but not quite the same). We use MBSE (model-based System Engineer), in particular, a digital twin as the closest to a reference mode, but these are not isomorphic.
Erika Palmer is a Senior Lecturer in the Cornell Systems Engineering Program. She is the founder and chair of the Social Systems Working Group (SocWG) at the International Council for Systems Engineering (INCOSE); the Americas lead for Empowering Women Leaders in Systems Engineering (EWLSE) at INCOSE and represents Cornell on INCOSE’s Academic Council.
Michael D. Watson is the chair of the INCOSE Complex Systems Working Group and chair of the Systems Engineering Principles Action Team. He is the Technical Advisor in the National Aeronautics and Space Administration (NASA) Marshall Space Flight Center (MSFC) Advanced Concepts Office. He graduated with a BSEE from the University of Kentucky in 1987 and obtained his MSE in Electrical and Computer Engineering (1996) and Ph.D. in Electrical and Computer Engineering (2005) from the University of Alabama in Huntsville.
Javier Calvo-Amodio is an Associate Professor of Industrial Engineering at Oregon State University; Chair of the Systems Science Working Group at INCOSE and Deputy Editor of Systems Research and Behavioral Science Journal. His research focus is on developing a fundamental understanding of how to integrate systems science into industrial and systems engineering research and practice to enable better engineering purposeful human activity systems.
Present at the Seminar Series
The Society Seminar Series consists of periodic online meetings on topics of interest to the systems thinking and System Dynamics communities. These virtual activities cover a wide range of topics that cross many domains while bringing together academics, practitioners, and students together for learning and lively discussion. Send your seminar proposal here
Sponsor a Seminar
The Society is actively looking for Seminar sponsors. This allows making a seminar open to all and free of charge. If your organization would like to sponsor one of these events, where you can promote your organization, firm or software, for instance, contact us at office@systemdynamics.org
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The Food Packaging Problem. A Food System Problem Not a Packaging Problem
The Food Packaging Problem. A Food System Problem Not a Packaging Problem
Starting with the five components of the supply chain for food packaging, the presentation proceeds to describe a process for adopting System Dynamics. The process describes and uncovers the visible and invisible challenges to making the food packaging industry less dependent on single-use plastics. While the visible challenges are often identified through research and market analysis, the invisible challenges need to be uncovered by interviewing subject matter experts, government regulators, and those who operate in the food distribution supply chain, itself.
As the process unfolds, the search for a more sustainable solution led to the adoption of the System Dynamics causal loop diagram as a modeling tool. The practice of using semi-structured interviews and Connection Circles enabled non-academics to explain their own insights into how the food packaging systems operated. By combining the causal loop diagram with the information obtained from the interview process, a composite of food packaging market dynamics was developed.
System methods were applied from the study of events and outcomes down to creating new mental models.
The work done to apply System Dynamics to the pressing issues of Food Packaging and global sustainability cannot be praised enough. This webinar explores from a system perspective the role that food packaging plays in modern society. The growth-driven globalized food economy and time-deprived society are responsible for the dependence on food packaging. The presentation sheds light on the mental models driving the system and leverage points able to reduce modern food packaging addiction.
“After exploring existing and proposed solutions, it was discovered that there was no connection between the drivers of the use of plastic and the existing solutions” Sabrina Chakori
Learn more about the Seminar Series.
Watch the recording below
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About the Speaker
Sabrina Chakori holds a BSc. in Biology (University of Geneva), and an MSc. in Environmental Economics (The University of Queensland), and she is currently finishing an interdisciplinary Ph.D. research that explores food packaging reduction in food systems. Sabrina is a passionate systems modeler (systems thinking, System Dynamics, network analysis). She believes that systems approaches are crucial to understanding and tackling current socio-ecological wicked problems.
For more than a decade, Sabrina has been advocating for a more sustainable society, leading numerous collaborations in various countries across Europe, Kenya, Ecuador, Mexico, and Australia, including an initiative with Queensland’s Environment Minister to introduce the law banning single-use plastic bags. Sabrina is convinced that to solve the interlinked social and ecological crisis we need to change the roots of our economy, shifting away from the growth-driven system. To translate into practice her knowledge and vision, in 2017, she founded the Brisbane Tool Library, a social enterprise that encourages people to borrow tools, camping gear, and other equipment. This community-driven circular economy model reduces productivism and consumerism. The Brisbane Tool Library is Australia’s first and only ‘library of things’ to be located within a public library – State Library of Queensland.
Sabrina is an Associate Fellow of the Higher Education Academy and, in 2021, she has been selected as Post Growth Institute fellow. Winner of the 2020 Create Change: 7 News Young Achiever Award (QLD) and recipient of the Emerging Female Leader bursary from the National Council of Women of Queensland (2020), Sabrina is a multi-award social entrepreneur, researcher, educator, and most of all activist. Sabrina is fully invested in creating systemic change that would build a more socially just and ecologically sustainable post-growth society.
Present at the Seminar Series
The Society Seminar Series consists of periodic online meetings on topics of interest to the systems thinking and System Dynamics communities. These virtual activities cover a wide range of topics that cross many domains while bringing together academics, practitioners, and students together for learning and lively discussion. Send your seminar proposal here
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The Society is actively looking for Seminar sponsors. This allows making a seminar open to all and free of charge. If your organization would like to sponsor one of these events, where you can promote your organization, firm, or software, for instance, contact us at office@systemdynamics.org
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