Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Go Home

Tag: Strategy

Making Systems Mapping Accessible

June 26 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This webinar addresses six common misconceptions about systems mapping, offering alternative approaches for more effective model-building. David Peter Stroh will lead the discussion, focusing on the use of qualitative systems maps in organizational settings. Examples will include addressing intergenerational poverty, healthcare disparities, and global conservation efforts.
Learning Outcomes:

  1. Identify Misconceptions in Systems Mapping: Understand the six myths and why they are inaccurate.
  2. Utilize Qualitative Systems Maps: Learn how these maps can be used for organizational awareness and strategy.
  3. Apply Real-World Examples: Study practical cases involving poverty, healthcare, and conservation.

Target Audience

This webinar is ideal for organizational leaders, strategists, consultants, and social change advocates committed to understanding and applying systems thinking in complex, mission-driven environments. Participants seeking practical insights into using systems mapping as a transformative tool in addressing chronic, multifaceted issues will find this session particularly beneficial.

About the Presenter

David Peter Stroh is a founding partner of Bridgeway Partners, a consulting firm that partners with mission-centered organizational leaders committed to advancing social and environmental transformation. He is internationally recognized for his work in enabling leaders to apply systems thinking to achieve breakthroughs around chronic, complex problems and to develop strategies which improve system-wide performance over time. David is also the author of the best-selling book Systems Thinking for Social Change: A Practical Guide for Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results.

Critical Resource-Development With Dynamic Business Models

October 16 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 9

Critical Resource-Development With Dynamic Business Models

Overview

CEOs and other leaders understand the critical role that certain resources play in driving business development and performance – staff and their skills, strong products and services, valuable and loyal customers. They also know that developing and sustaining these factors is tough! This session explores how dynamic business models (DBMs) can capture resource pipelines in marketing, staffing, product development, and other staged business processes, and how DBMs can be used to plan, analyze, and manage these processes, for stronger business development and performance.

Learning Outcomes: 

  1. Understand the stages through which business resources develop. 
  2. See how DBMs quantify and capture the dynamics of pipelines for customers, staff and other resources.
  3. Gain insights into how resource-development modeling can improve business development and performance.

Target Audience:

  • Marketing, HR, and product-development executives and analysts.
  • Business analysts, consultants and strategists wanting stronger models for business development and performance.
  • Academics and students interested in business strategy development and implementation.

This webinar aims to equip attendees with the knowledge to utilize dynamic business models for effective planning and management of crucial business development activities.

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here

Dynamic Business Models in Systems Engineering

September 25 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. Throughout the sessions, we’ll explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and sustainable practices. This series aims to reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 8

Dynamic Business Models in Systems Engineering

Overview

Systems Engineering (SE) professionals develop, test and guide implementation of solutions to many business challenges, and have a strong body-of-knowledge for that work. The seminar will explore how dynamic business models can add to that capability and thus enhance its impact. It will focus on utilizing DBMs for designing, analyzing, and managing business systems, ensuring they align with business objectives and adapt to changing environments.

Learning Outcomes

  1. Learn how DBMs can support systems engineering initiatives.
  2. Understand the differences – and relationships – between common SE methods and quantified DBMS.
  3. Gain insights into managing business projects dynamically to improve business development and performance.

Target Audience:

  • Systems engineers and project managers wishing to extend their capabilities and contribution.
  • Business analysts, consultants and strategists interested in improving systems engineering efforts.
  • Academics and students in business and systems engineering.

This session is designed for professionals and academics in systems engineering and business, aiming to explore the intersection of these fields through dynamic business models.

Certificate of Attendance

Attendees who participate in at least 6 out of the 9 webinars in the series will be eligible to receive a certificate titled “Introduction to Dynamic Business Models.” This is an opportunity to gain recognition of your learning in this innovative field. For those who cannot attend live sessions, recordings will be available, allowing you to review the material and complete the series at your convenience

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Up Next

Strategic HR Planning with Dynamic Business Models

September 4 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. Throughout the sessions, we’ll explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and sustainable practices. This series aims to reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 7

Strategic Human Resources Planning with Dynamic Business Models

Companies often claim that staff are “their most important asset”, so need rigorous and powerful means to plan and manage the development of that asset. This session explores some core dynamic models for the staffing system, and shows how DBMs can enhance workforce planning, talent management, and the optimization of human capital.

Learning Outcomes

  • Understand the main model structures that capture how staff numbers, skills and experience develop and can be planned.
  • See how those people-systems feature in wider DBMs of business development and performance.
  • Learn techniques for data-driven workforce management and talent optimization.
  • Gain insights into enhancing HR decision-making through dynamic modeling.

Target Audience:

  • HR professionals and talent managers.
  • Business analysts, consultants, strategists and executives.
  • Professionals interested in people analytics and data-driven HR.
  • Academics and students in HR and business management fields.

This webinar aims to provide a comprehensive understanding of the role of dynamic business models in human resource strategies and business performance.

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Dynamic Business Models for Integrated Reporting of Environmental and Social impacts

June 18 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. Throughout the sessions, we’ll explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and sustainable practices. This series aims to reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 6

Dynamic Business Models for Integrated Reporting of Environmental and Social Impacts

Companies are under ever-increasing pressure to both manage and report on their wider environmental and social impact, through ‘Integrated Reporting’, but the tools for this need are limited.  This webinar will demonstrate how dynamic business models (DBMs) can provide a more comprehensive view of a company’s impact, aligning sustainability efforts with business strategies.

Learning Outcomes

  1. Understand the essential requirements of Integrated Reporting of organizations’ environmental and social impact reporting.
  2. Understand how a dynamic business model can be extended to capture, rigorously, those wider impacts.
  3. See how such models help develop strategies for managing environmental and social impacts in business operations.

Target Audience:

  • Corporate leaders and sustainability officers.
  • Professionals in environmental and social governance (ESG) and CSR.
  • Business analysts, consultants and strategists interested in sustainable practices.
  • Academics and students in environmental studies and business management.

This session is aimed at those looking to improve their approach to sustainability and impact reporting through the application of dynamic business modeling techniques.

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Harnessing Intangible Business Factors with Dynamic Business Models

May 22 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 4

Harnessing Intangible Business Factors with Dynamic Business Models

This webinar explores how intangible  or ‘soft’ assets like reputation, skills, data and quality affect – and are affected by – the development of a business system and its performance. Participants will learn how dynamic business models (DBMs) can reliably specify, quantify and incorporate these often-overlooked elements into business-system models of any scope.

Learning Outcomes

  1. Understand the common types of intangible factors, and their role in business systems.
  2. Learn how intangibles can be specified, quantified and simulated as part of a DBM.
  3. See how strategies to leverage intangible assets for business growth and sustainability can be developed.

Target Audience:

  • Business analysts, consultants, strategists and decision-makers.
  • Professionals in marketing, HR, customer service, and product development.
  • Organizational development specialists.
  • Academics and students in business and management studies.

This webinar is designed for those seeking to deepen their understanding and practical application of DBMs in managing and leveraging intangible business factors.

Certificate of Attendance

Attendees who participate in at least 6 out of the 9 webinars in the series will be eligible to receive a certificate titled “Introduction to Dynamic Business Models.” This is an opportunity to gain recognition of your learning in this innovative field. For those who cannot attend live sessions, recordings will be available, allowing you to review the material and complete the series at your convenience

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Up Next

Leveraging Dynamic Business Models for Enterprise Architecture

April 18 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 4

Leveraging Dynamic Business Models for Enterprise Architecture

Creating “Enterprise Architectures” (EAs) has long been a solid basis for developing organizations’ IT strategies and plans. But qualitative EAs can be more reliable and powerful if supported by quantitative dynamic business models (DBMs). We will explore how DBMs can enhance the alignment of IT systems with business goals, improve resource allocation, and facilitate effective change management in the technological landscape of an organization.

Learning Outcomes

  • For newcomers to Enterprise Architectures, understand the essentials of how their process models support orgnizations’ IT strategies and plans.
  • Understand the differences – and strong connections – between EAs’ process models and quantified DBMs.
  • See how DBMs’ inherent validation can make building EAs faster and more reliable, and enhance implementation of IT systems plans.

Target Audience

  • IT professionals and systems architects.
  • Business analysts and consultants concerned with IT’s support for strategy and performance.
  • Managers overseeing IT infrastructure and development.
  • Students and academics in business fields.

This webinar is ideal for those looking to bridge the gap between business strategy and IT system architecture, leveraging dynamic modeling for alignment and efficiency.

Certificate of Attendance

Attendees who participate in at least 6 out of the 9 webinars in the series will be eligible to receive a certificate titled “Introduction to Dynamic Business Models.” This is an opportunity to gain recognition of your learning in this innovative field. For those who cannot attend live sessions, recordings will be available, allowing you to review the material and complete the series at your convenience

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Up Next

A Leverage Point: Systems Thinking in Pre-Service “Teacher Training” Education

Dear Colleagues,

We are excited to invite you to our free webinar entitled ‘A Leverage Point: Systems Thinking in Pre-Service “Teacher Training” Education’ on Thursday, February 29, at 12:00 noon EST.

We consider courses that train pre-service precollege teachers to be one of the most critical places impacting in the formation of system citizens. The professors teaching these courses ultimately determine the criteria for topics and methods to be included within the curriculum and the criteria for student academic success.

The infusion of systems thinking in courses that train pre-service precollege teachers has the potential to be one of the most influential points on Donella Meadows’ list of places to intervene in a system, that is, the purpose of the system.

In this webinar, the experiences gained from the experiments carried out in precollege pre-service teacher training courses in Türkiye since 2019, the work done and plans for the future will be shared and a collaborative discussion environment will ensue where the presenters offer suggestions for those who want to undertake similar projects.

Timeline of courses where systems thinking is/was taught as a separate course (circle) or used as a tool in another course (triangle) by professors of education in Türkiye.

We strongly encourage you to come prepared with questions, contributions, suggestions, and ideas. Your insights will not only enrich the discussions but also provide a platform for collaborative learning and exploration.

We look forward to your active participation in this webinar. Let’s explore the world of systems dynamics together and uncover innovative ways to enhance education.

Best regards – the SIG leadership team.

Diana Fisher
Ülkem Yararbaş
Burcu Güngör Cabbar
Chang-Kwon (Benjamin) Chung
Donald DeLand
Ed Gallaher
Emre Göktepe
Gaye D. Ceyhan		 Matilde (Lin Ya) Hong
Meltem C. Alibeyoğlu
Prof. Dr. Min-Ren Yan
Özgün Kurt Çetinkaya
Sena Yıldız Değirmenci
Steven Roderick
Şebnem F. Gezer

 

 

Burcu Güngör Cabbar

Dr. Burcu Güngör Cabbar studied Biology Education at Balikesir University. She took her Ph.D. in Biology Education at the same University. Cabbar worked as a biology teacher, research assistant, senior educator, and project coordinator at different NGOs. Since 2018, she has been working as an assistant and is now an associate professor at Balikesir University. She is a creative drama leader and P4C educator. She is a member of the Systems Thinking Association in Türkiye and many non-governmental organizations where she has been involved in the establishment and work. She is actively working in her organization and has courses about systems thinking at the faculty of education.

Gaye Ceyhan

Dr. Gaye Defne Ceyhan is an Assistant Professor of Science Education at Bogazici University. After working as a middle school science teacher for eight years, she received her Ph.D. in Science Education from Syracuse University. Her research focuses on STEM and climate change education, exploring innovative ways to teach STEM and emphasizing systems thinking, sustainable living, and climate change awareness. Dr. Ceyhan has been involved in several projects and has written academic papers to improve climate change education. Her academic endeavors aim to bridge the gap between scientific understanding and practical application in addressing environmental challenges.

Hasret Nuhoğlu

Dr. Hasret Nuhoğlu is a Professor of Mathematics and Science Education at Maltepe University. She received her Ph.D. in Science Education from Gazi University. Her Ph.D. thesis is a pioneering study in Türkiye concerning implementing system dynamics in K12 science education. Dr. Nuhoğlu has been involved in several projects and has written academic papers to improve Systems Thinking in Science Education, STEM Education, Systems Thinking in IB Program, and Science Education for Gifted Students. She is a founding member of Maltepe Children University, where she oversees workshops centered on “STEM in Nature.” She is a member of the System Thinking Association. Nuhoğlu believes that nature is the best teacher, and continues her learning journey by meeting with children and adults of all ages in nature.

Meltem Ceylan Alibeyoğlu

Meltem Ceylan Alibeyoğlu studied Mathematics at Middle East Technical University. She defended her Ph.D. thesis in environmental sciences at Boğaziçi University, İstanbul. Alibeyoğlu worked as a mathematics teacher, project coordinator, PYP Coordinator, and middle school academic coordinator at Darüşşafaka Educational Institutions. Since 2022, she has been working as a Research and Development Coordinator. She is a part-time instructor at boğaziçi University, MEF University. She is a member of the Systems Thinking Association in Türkiye and many non-governmental organizations where she has been involved in the establishment and work. She is actively working in her organization and the Association to develop the applications of systems thinking in education.

 

Dynamic Business Models for Dealing with Competition

March 20 at 11 am NY | 3 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 3

Dynamic Business Models for Dealing with Competition

Overview

This session will introduce participants to the use of dynamic business models (DBMs) for understanding and dealing with competitive challenges and opportunities. The session will explain exactly how competition plays out over time, through three standard mechanisms – mechanisms that are easily explored with quantified diagramming and modeled in detail with digital-twin business models.

Learning Outcomes

  • Understand, with a case example, the three standard mechanisms driving the outcomes of competitive interactions.
  • Appreciate how dynamic business models enable competitive strategies to be explored, under a range of scenarios.
  • Understand the differences in how competition works in different markets and at different stages of a market’s life.

Target Audience

  • Business professionals seeking powerful new knowledge in competitive strategy.
  • Managers and executives looking to understand and take control of both their general competitive strategy and of specific competitive initiatives.
  • Students and academics interested in business strategy and competitive analysis.

This webinar is designed to provide an introduction to dynamic business modeling in the context of business competition, suitable for those beginning to explore these concepts.

Certificate of Attendance

Attendees who participate in at least 6 out of the 9 webinars in the series will be eligible to receive a certificate titled “Introduction to Dynamic Business Models.” This is an opportunity to gain recognition of your learning in this innovative field. For those who cannot attend live sessions, recordings will be available, allowing you to review the material and complete the series at your convenience

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

Up Next

GM Creates the Telematics Industry Using System Dynamics

The Official Website

onstar.com is the official website in which you can become a member, get familiar with the services and purchase a plan.

The Issue You Tackled

In 1997, General Motors (GM) assembled a project team to develop its OnStar telematics business. Telematics is the provision of communications services to cars, including crash notification, navigation, Internet access, and traffic information. OnStar is GM’s two-way vehicle communication system that provides a variety of services that enhance safety, security, entertainment, and productivity. At the time, GM faced fundamental strategic decisions with respect to OnStar. The default and safe strategy was to market OnStar as a car feature that would improve vehicle safety and security. An alternate strategy was to view OnStar as a service business that could contribute greatly to GM’s profits.

What You Actually Did

GM formed a project team to consider alternative strategies for OnStar. GM makes important strategic decisions through the dialogue decision process, in which the project team interacts with the decision board that is responsible for actually making the decision and committing resources. Dynamic modeling can be a part of this process.

In this case, application of modeling was difficult. In the vehicle business, GM has decades of experience and plentiful historical data. Modelers can build on a wealth of previous analyses and examples of best practice. The OnStar business was very different in that the telematics market did not exist. To cope with the inherent uncertainty, we needed a modeling process that would allow integration of various methods and data sources. A simulation model was our core tool in the OnStar strategy project. The final model had six key sectors: customer acquisition, customer choice, alliances, customer service, finances, and dealer behavior.

In late 1997, the project team recommended a very aggressive strategy that included installation on all GM vehicles, recruitment of other manufacturers into the OnStar system, making the first year of service free and aggressively pursuing alliances with content partners.

The Results

Through 2001, the implementation of the OnStar business strategy has progressed very much as expected. The project contributed to creating a new enterprise mental model for GM, in which the transactions revenue is augmented with a stream of revenue from service businesses like OnStar. The OnStar project also created the new telematics business which did not exist before GM implemented its strategy. Today, Wall Street analysts project that the industry will grow to $12 billion over the next 10 years. By far, OnStar’s most important contribution is saving lives. OnStar answers thousands of emergency calls each month and has often made the difference between life and death.

Name The General Motors OnStar Project
Modelers Vince Barabba, Chet Huber, Fred Cooke, Nick Pudar, Jim Smith, Mark Paich
Client General Motors
Client Type Corporation

Do you want to know more?

Publications

A multimethod approach for creating new business models: the General Motors OnStar project Download

Did You Know?

System Dynamics Application Award

The System Dynamics Applications Award is presented by the Society every other year for the best “real world” application of system dynamics. In 2007, the Society awarded its first Applications Award to Vince Barabba, Chet Huber, Fred Cooke, Nick Pudar, Jim Smith, and Mark Paich for their work A Multimethod Approach for Creating New Business Models: The General Motors OnStar Project.

To see the citation that was made by James Lyneis at the conference, please follow this link. (Jul 2007)

OTHER SUCCESSFUL APPLICATIONS

A Design Value Calculator: A System Dynamics Boardgame

Apr 10, 2024

A Design Value Calculator: A System Dynamics Boardgame EXECUTIVE Summary Product design is a specific form of complex innovation that touches all areas of an organization’s management. While entrepreneurs recognise the value of design, they often tend to focus...

Upcoming Events

Recent Posts

Society Governance Updates

by | Jan 26, 2024

Society Governance Updates Welcome, Allyson! New President Allyson Beall King joined the Policy Council as our 2024 President. Her primary role is as director of the Washington State University School of the Environment, which focuses on regional ecologies and our...

Call for Presenters: Seminar Series

by | Sep 25, 2023

Call for Presenters: Seminar Series We at the System Dynamics Society are continually seeking vibrant and knowledgeable presenters for our ongoing Seminar Series. As we unfold the calendar, there’s always a place for more insights, experiences, and expertise to enrich...

Join us

OTHER SUCCESSFUL APPLICATIONS

A Design Value Calculator: A System Dynamics Boardgame

Apr 10, 2024

A Design Value Calculator: A System Dynamics Boardgame EXECUTIVE Summary Product design is a specific form of complex innovation that touches all areas of an organization’s management. While entrepreneurs recognise the value of design, they often tend to focus...

Recent Posts

Society Governance Updates

by | Jan 26, 2024

Society Governance Updates Welcome, Allyson! New President Allyson Beall King joined the Policy Council as our 2024 President. Her primary role is as director of the Washington State University School of the Environment, which focuses on regional ecologies and our...

Call for Presenters: Seminar Series

by | Sep 25, 2023

Call for Presenters: Seminar Series We at the System Dynamics Society are continually seeking vibrant and knowledgeable presenters for our ongoing Seminar Series. As we unfold the calendar, there’s always a place for more insights, experiences, and expertise to enrich...

Upcoming Events