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The Role of Creativity in System Dynamics and Systems Thinking

by | Mar 16, 2023

A thought-provoking discussion led by internationally renowned expert Dennis Sherwood, as we explore the concept of creativity in System Dynamics and Systems Thinking. Delve into questions such as what precisely creativity is, how it differs from related concepts, and whether it’s just a natural attribute or a skill that can be learned, practiced, and enriched.

In this webinar, we gained a deeper understanding of the role of creativity in System Dynamics and systems thinking and learned about:

  • The differences between creativity and related concepts such as discovery, invention, innovation, entrepreneurship, and design thinking
  • Whether creativity can be developed and enriched as a skill
  • The concept of “goodness” in ideas and how it relates to creativity
  • The potential impact of AI on human creativity
  • Valuable insights into the role of creativity in your projects.

Watch the recording below

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About the Speaker

Dennis Sherwood has been running his own UK-based consultancy, The Silver Bullet Machine Manufacturing Company Limited, for the last 20 years, specializing in all aspects of organizational innovation and creativity, including applying systems thinking and System Dynamics modeling whenever the opportunity arises! Dennis first became aware of the systems perspective when a consulting partner at Deloitte, and had the great benefit of being a student of John Morecroft at London Business School. Subsequently, Dennis was an Executive Director at Goldman Sachs and Managing Director of the UK operations of SRI (Stanford Research Institute) Consulting. Dennis has written many journal articles and blogs, and is the author of 15 books, including Seeing the Forest for the Trees – A manager’s guide to applying systems thinking (Nicholas Brealey Publishing, 2002), Smart Things to Know about Innovation and Creativity (Capstone Publishing, 2001), How to be Creative – A practical guide for the Mathematical Sciences, co-authored with Professor Nicholas Higham FRS FREng (SIAM, 2022), Creativity for Scientists and Engineers (UK Institute of Physics, 2022) and Strategic Thinking Illustrated – Strategy made visual using systems thinking (Taylor and Francis/Routledge, 2022).

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