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Marketing Roundtable: Evaluating and Evolving Our Communication Efforts

September 12 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

Artificial Intelligence and System Dynamics in Business and Management

April 3 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This webinar presents the dynamic interplay between Artificial Intelligence (AI) and System Dynamics (SD) in business and management. As AI’s role in solving complex challenges and redefining system interactions grows, it becomes imperative to examine its synergistic relationship with System Dynamics.

This session unveils the results of a thorough literature review, employing integrated bibliometric and topic modeling techniques to probe the extent and nature of AI and SD’s convergence in business and management. Our study focused on a pivotal research question: “To what extent and in which direction is the literature on Artificial Intelligence (AI) and System Dynamics (SD) converging within the business and management landscape?”

Highlights of our findings:

  1. In-depth bibliometric analysis: uncovered the intersections of academic discussions on System Dynamics and AI, charting the evolution and patterns of their convergence.
  2. Advanced topic modeling discoveries: delved into the intricacies of AI and System Dynamics integration, as revealed by cutting-edge topic modeling, offering a granular view of this convergence.
  3. Dual convergence pathways: assessed the nuances of “soft convergence,” where AI enhances System Dynamics with a focus on social dynamics, against the backdrop of “hard convergence,” where AI is a catalyst in reengineering system design and interdependencies.
  4. Emerging trends and strategic implications: presented a reflection on why soft convergence currently dominates the business landscape and how hard convergence could emerge as a groundbreaking approach in System Dynamics research and application.

The webinar welcomes scholars, researchers, and industry practitioners. This session seeks to provide insights and forward-thinking perspectives on the intersection of these two fields.


About the Presenters

Francesca Iandolo, PhD, is a Tenure-track Assistant Professor in Management at Sapienza University of Rome. She graduated with her master’s degree in accounting with honours and holds a PhD in Management with a dissertation thesis on Viable Systems Approach (vSa), value creation, and sustainability. Her research interests concern the application of systems theories to corporate sustainability and the role of technology diffusion within digital platforms. Francesca serves as a Representative of the Researchers in the Department Board of Management and the Faculty Board of the Faculty of Economics at Sapienza University of Rome. Additionally, she is the Academic Coordinator for Mobility at the Faculty of Economics, Sapienza University of Rome. She participated in several national and international conferences as a track proponent and chair and published in national and international journals. She is a chartered accountant and junior consultant for private companies.

Giuliano Maielli’s research spans the fields of business history and organization studies. His work focuses upon technological and organizational innovation through the analytical lens of “design hierarchies”, with a particular interest in path-dependence and path-creation as socio-organizational phenomena. Giuliano has published peer-reviewed academic papers on these topics, while his current research revolves around platform innovation dynamics, the internet of things and industry 4.0.

Stefano Armenia is a Tenure-track Lecturer (Ricercatore TDB) in Business Organizations and in the Analysis of Dynamical Systems at the Università Telematica degli Studi in Florence., where he teaches “Business Organizations” and “Marketing communication techniques”. He holds a degree in Computer Engineering, Industrial Automation & Control Systems, a Ph.D. in Business Engineering and a Master in Management and Business Administration. He is member of the System Dynamics International Society (SDS) since 2002, President of the System Dynamics Italian Chapter (SYDIC – the Italian Network of the SDS) since 2011 and member of the SDS Policy Council from 2014 to 2022, where he also acted as VP Chapters & SIGs. From 2014 to 2017 he has also been the IT & Communication Officer of the European Academy of Management. In 2021 he has obtained the national scientific status as associate professor in Business Organizations (ASN 2021, SSD: SECS-P/10, 3 out of 3 median indicators) His professional background includes extensive knowledge of main funding programs at national (Italian) and International level with a specific experience on research programs. Among his previous roles, he has acted as Bid Manager, Project Manager and Professional Consultant in several fields, both in the Public Administration and Industrial environments. In his research work, he deals with the analysis of complex systems dynamics in many fields: cybersecurity, critical infrastructure protection, logistics and sustainable transportation, finance, technological innovation, policy modelling and assessment of impacts of innovation and new technologies (Digital Transformation) on organizational processes and on society. From 2014 to 2020 he has been co-editor in chief of the Kybernetes Journal (Emerald-Insights) and currently is Associate or Guest editor in several other scientific journals in the field of system dynamics (IJASS, IJMABS). He is an author of several papers in top-ranked journals and has been involved in various initiatives dealing with sustainable development and Climate Change (he has led the Climate Action Exercise in several previous occasions, both at public and private level). He has been involved in different researches dealing with sustainable development and other environmental issues (i.e. Carbon Capture & Sequestration, Urban Sustainable Development, etc.) as well as with the translation of sustainability best sellers (i.e.: “Thinking in Systems” by Donella Meadows).

Pietro Vito, PhD in Management, is a researcher in Economics and Business Management at the Sapienza University of Rome. His research interests cover the methodological aspects of business management from a systemic and vital perspective, as well as thematic aspects related to sustainability, environmental protection, intellectual capital, and artificial intelligence.

Critical Resource-Development With Dynamic Business Models

October 16 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 9

Critical Resource-Development With Dynamic Business Models


CEOs and other leaders understand the critical role that certain resources play in driving business development and performance – staff and their skills, strong products and services, valuable and loyal customers. They also know that developing and sustaining these factors is tough! This session explores how dynamic business models (DBMs) can capture resource pipelines in marketing, staffing, product development, and other staged business processes, and how DBMs can be used to plan, analyze, and manage these processes, for stronger business development and performance.

Learning Outcomes: 

  1. Understand the stages through which business resources develop. 
  2. See how DBMs quantify and capture the dynamics of pipelines for customers, staff and other resources.
  3. Gain insights into how resource-development modeling can improve business development and performance.

Target Audience:

  • Marketing, HR, and product-development executives and analysts.
  • Business analysts, consultants and strategists wanting stronger models for business development and performance.
  • Academics and students interested in business strategy development and implementation.

This webinar aims to equip attendees with the knowledge to utilize dynamic business models for effective planning and management of crucial business development activities.

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here