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Successful Applications

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Here you can find very robust applications of System Dynamics that have made a big impact in the real world. The successful applications demonstrate what final products in this field look like and how they are used by leaders and policy-makers to tackle serious challenges that other methods just cannot handle.

Find out more about how the projects were implemented, insights about the models, and links to related publications and people to contact for more information.

System Dynamics Helps Reduce Waiting Lines for NHS Patients

System Dynamics Helps Reduce Waiting Lines for NHS Patients

Creative solutions were needed to tackle the elective recovery backlog under limited resources. System Dynamics allowed operational and clinical staff to test the impact of major interventions, aiding leaders decide how to best allocate resources, transform services to benefit patients, and reduce waiting times.

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General Motors OnStar

General Motors OnStar

In 1997, System Dynamics was used to fundamentally re-design a business strategy for General Motor’s OnStar service. Through investments and policies suggested by modeling work, OnStar became the industry leader in vehicle telematics. The market value of OnStar is now in the billions. This remarkable success is almost entirely due to the effective application of System Dynamics.

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Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies

This updated Second Edition of Pharmaceutical Product Branding Strategies details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.

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Diabetes

Diabetes

The model simulations suggest four characteristic dynamics of the diabetes population: Obesity’s role in driving the growth of prediabetes and diabetes prevalence; the “backing up” phenomenon that may undercut the benefits of management and control efforts; management and control efforts alone are unable to reduce diabetes prevalence in the long term; delays between primary prevention efforts and downstream improvements in diabetes outcomes.

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Process Innovation at Du Pont

Process Innovation at Du Pont

Process Innovation at Du Pont Improvement programs such as Total Quality Management are embraced by many organizations but are often discontinued before full benefits can be reaped. With ever-increasing numbers of new techniques and methods available, as well as...

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Criminal Justice

Criminal Justice

Criminal Justice In 2003, Significant consulting and the Methodology group of Radboud University Nijmegen started a modeling project for the Ministry of Justice in the Netherlands. The aim of the project was is to gain insight into the combined effects of three...

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Maintenance Improvement at ONEgas

Maintenance Improvement at ONEgas

Maintenance Improvement at ONEgas ONEgas is a company owned by Shell and NAM and is responsible for gas production in the Netherlands. This modeling effort focused on the maintenance process in ONEgas. The maintenance processes at the ONEgas platforms are supported by...

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Sustainable Water Management in Laikipia District (Kenya)

Sustainable Water Management in Laikipia District (Kenya)

Sustainable Water Management in Laikipia District (Kenya) Sustainable management of natural resources is a vital concern in most countries and regions worldwide. In Laikipia District in Kenya, located at the foothill zone of Mt. Kenya, water is required in the upper...

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Pharmaceutical Product Life-cycles

Pharmaceutical Product Life-cycles

Pharmaceutical Product Life-cycles A leading global pharmaceutical company wanted to understand the interdependencies between resource levels and experience through the life-cycle of drug products. It was also interested in the impact of organisational design on its...

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Medical Device Company

Medical Device Company

Medical Device Company The Issue You Tackled The company faces total loss of sales for a consumer medical device – very well known amongst the 100,000 users and doctors – with the ending of a patent in 2010. It has developed a replacement product, but faces the...

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State Planning in Sarawak

State Planning in Sarawak

State Planning in Sarawak The Issue You Tackled The Centre for Operational Research & Applied Statistics at the University of Salford was awarded a contract during 2003-2005 to offer a more scientific basis on which to formulate future economic and social policy...

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Supply Chain Options in Pharmaceuticals

Supply Chain Options in Pharmaceuticals

Supply Chain Options in Pharmaceuticals A global pharmaceuticals company wanted to evaluate future supply-chain options for a group of drug products. In a series of workshops held with knowledgeable personnel over a six week period, the team (comprising the modeller...

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International Council on Systems Engineering (INCOSE)

International Council on Systems Engineering (INCOSE)

International Council on Systems Engineering (INCOSE) The Official Website strategydynamics.com is the official website in which you can become a member and get familiar with the services. The Issue You Tackled INCOSE is the International Council on Systems...

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Urban Dynamics

Urban Dynamics

Urban Dynamics The Urban Dynamic Model (UDM) is a simulation of how transport interacts with population, employment and land-use over long periods of time, typically ten years or more. It was developed to help understand how transport could contribute to economic...

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Climate Change and Energy

Climate Change and Energy

Climate Change and Energy Four industries – iron and steel, aluminum, paper and pulp, and chemicals – account for nearly half of the energy consumed by U.S. manufacturing industries and over 10 percent of total U.S. energy consumption, making them highly vulnerable to...

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Energy Policy Analysis in Mauritius

Energy Policy Analysis in Mauritius

Energy Policy Analysis in Mauritius Under the leadership of the Ministry of Renewable Energy and Public Utilities of the Republic of Mauritius and with support from UNDP, the Millennium Institute (MI) has carried out an assignment on supporting formulation and...

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Health and Social Care Policy in the UK

Health and Social Care Policy in the UK

Health and Social Care Policy in the UK In 2000, the British government initiated a National Health Services (NHS) program aimed at improving the quality of health care services. This long range program included hiring new employees, providing more facilities in the...

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Spatial Planning in Indonesia

Spatial Planning in Indonesia

Spatial Planning in Indonesia In pioneering spatial planning management for metropolitan cities, the Ministry of Human Settlements and Regional Infrastructures Development of the Republic of Indonesia, started a project to build a computer simulation on spatial...

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Monetary Policy in Colombia

Monetary Policy in Colombia

Monetary Policy in Colombia The Pontificia Universidad Javeriana (Columbia) and the Central Bank of Colombia cooperated in an effort to recast the bank’s MTM (Mechanism of Transmission Model) into a system dynamics model. This joint effort represents an application of...

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Logistics Support System for the US Coast Guard

Logistics Support System for the US Coast Guard

Logistics Support System for the US Coast Guard The United States (US) coast guard has started the development of the Integrated Deepwater System, a large-scale system engineering effort to design the next generation system of air, sea, information, and logistics...

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National Airspace System

National Airspace System

National Airspace System For the US Federal Aviation Administration, Ventana developed a comprehensive National Airspace System (NAS) Strategy Simulator. The simulator provides a framework to evaluate infrastructure and regulatory strategy. To achieve realism without...

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Cement Industry Price Dynamics in Iran

Cement Industry Price Dynamics in Iran

Cement Industry Price Dynamics in Iran The project was conducted from September 2005 to May 2006 for the Cement Investment and Development Company (CIDCO). CIDCO is a major cement company that holds around a 12% share of Iran’s market and owns six major factories in...

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Medicare Payment Rate

Medicare Payment Rate

Medicare Payment Rate The Issue You Tackled The Affordable Care Act (ACA) mandates Medicare payment growth rate reductions to acute and rehab hospitals and home health providers. CMS/OACT initially calculated that these reductions would cause most such providers to...

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HealthBound

HealthBound

HealthBound The Issue You Tackled Proposals to improve the US health system are commonly supported by models that have only a few variables and overlook certain processes that may delay, dilute, or defeat intervention effects. What You Actually Did An evidence-based...

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Obesity Population Dynamics

Obesity Population Dynamics

Obesity Population Dynamics A system dynamics simulation model was developed for understanding trends in obesity in the United States.  Data on population body weight from 1971-2002 were combined with information from nutritional science and demography into a single...

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Local Strategy for Chronic Disease Management and Prevention

Local Strategy for Chronic Disease Management and Prevention

Local Strategy for Chronic Disease Management and Prevention Experts agree that the U.S. healthcare system is poorly organized to care for chronic illnesses and wasteful and unresponsive to the needs of patients.  The “Pursuing Perfection” program sought to improve...

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Hospital Surge Capacity Planning

Hospital Surge Capacity Planning

Hospital Surge Capacity Planning A system dynamics model was developed to help hospitals assess their ability to handle surges of demand during various types of disasters.  The model represents all major flows of patients through a hospital and indicates how specific...

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Antibiotic Resistance Dynamics

Antibiotic Resistance Dynamics

Antibiotic Resistance Dynamics Many common bacterial pathogens have become increasingly resistant to the antibiotics used to treat them. The evidence suggests that the essential cause of the problem is the extensive and often inappropriate use of antibiotics, a...

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Marketing Strategy for a New Cholesterol-Lowering Drug

Marketing Strategy for a New Cholesterol-Lowering Drug

Marketing Strategy for a New Cholesterol-Lowering Drug This was the first of a series of models with Sandoz dealing with the positioning of new products in various therapeutic application markets.  The cholesterol-lowering drug was a “me-too” drug entering a very...

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Cocaine Use Prevalence Estimation and Policy Analysis

Cocaine Use Prevalence Estimation and Policy Analysis

Cocaine Use Prevalence Estimation and Policy Analysis A system dynamics model reproduces a variety of national indicator data reflecting cocaine use and supply over a 15-year period and provides detailed estimates of actual underlying prevalence. Sensitivity testing...

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Hardware Maintenance Field Service Dynamics

Hardware Maintenance Field Service Dynamics

Hardware Maintenance Field Service Dynamics A system dynamics model to investigate field service issues was developed for a major producer of equipment for semiconductor manufacturing. This strategic model has a broad scope and multi-year time horizon, and treats...

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Strategies to Improve Freight Railroad Performance

Strategies to Improve Freight Railroad Performance

Strategies to Improve Freight Railroad Performance An SD model was developed to assist the company in strategic planning.  Freight railroads in the US in the late 1990s had chronic problems with on-time service performance, which, in turn, generate costs and tie up...

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Analyzing Price Cycles in Commodity Chemicals

Analyzing Price Cycles in Commodity Chemicals

Analyzing Price Cycles in Commodity Chemicals An SD model was developed to explain strong repeated price cycles in the chlor-alkali chemical market.  A first version of the model was developed focusing on Europe alone.  A second, expanded, version considered the...

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Projecting Motorcycle Parts and Accessories Sales

Projecting Motorcycle Parts and Accessories Sales

Projecting Motorcycle Parts and Accessories Sales For planning and strategy purposes, the company needs to be able to project parts and accessories revenues several years into the future.  These revenues are generated by shipments from the factory to dealers.  In the...

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Haaglanden

Haaglanden

Haaglanden Do you want to know more? In Haaglanden, the Netherlands, during a particular swing of the housing market, construction of new greenfield residential suburbs suffered delays, whereas urban transformation of old and sometimes decaying housing projects from...

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ReThink Health Dynamics

ReThink Health Dynamics

ReThink Health Dynamics The Official Website rethinkhealth.org is the official website that covers all information about this project including the latest news, simulators and learning tools, videos, etc. THE PROBLEM Health system reform is a national priority in the...

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Social Determinants of Health in a Diverse Urban Population

Social Determinants of Health in a Diverse Urban Population

Social Determinants of Health in a Diverse Urban Population Social determinants of health are important in shaping the health of urban populations in Canada. The low socio-economic status of marginalized, disadvantaged, and precarious populations in urban settings has...

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The Organizational Responsibility Model for Public Companies

The Organizational Responsibility Model for Public Companies

The Organizational Responsibility Model for Public Companies In order to sustain its fast growth in the future, Brazil is looking for a new engine that hinges on the expansion of opportunities for learning and working. In Brazil, public companies face budget...

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Children’s Oral Health

Children’s Oral Health

Children’s Oral Health The Issue You Tackled Early childhood caries (ECC) – tooth decay among children younger than 6 years – is highly prevalent and consequential in the United States, despite being highly preventable. Forty-four percent of 5-year-olds have cavity...

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A Case Study in Strategic Human Resource Management

A Case Study in Strategic Human Resource Management

A Case Study in Strategic Human Resource Management The Issue You Tackled The case-study company is a German service provider in the logistics industry that is the market leader in this industry and that has a quasi-monopolistic status. One of the major services the...

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Keep on rolling – managing a large rail improvement project

Keep on rolling – managing a large rail improvement project

Keep on rolling – managing a large rail improvement project Case summary The London Underground carries up to 4 million passengers a day, and required a major upgrade involving new trains and signalling, plus much additional engineering work. A working system must be...

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Data Center Capacity Planning

Data Center Capacity Planning

Data Center Capacity Planning The Issue You Tackled TeleComputing, now called Visolit, is a leading provider of centralized IT operation services, based in Norway. The project developed a System Dynamics model that would enable continuing estimation of the point in...

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Pushing the boundaries of marketing ROI at Coca-Cola

Pushing the boundaries of marketing ROI at Coca-Cola

Pushing the boundaries of marketing ROI at Coca-Cola Case summary Marketers behind major brands look into consumer data to spot trends and craft possible futures. Their vision and strategy relies on a balance of art and science, based on raw marketing talent and...

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C-ROADS

C-ROADS

C-ROADS The Dynamics of Climate Change: Understanding and influencing the planet’s future (October 8, 2013) Presented by Andrew Jones, Co-Director, Climate Interactive Presentation slides: Dynamics of Climate Change slides Description: Learn how world leaders are...

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Hugo Herrera

CASES KEEPER

Hugo Herrera cases@systemdynamics.org

The Cases Keeper is a Society volunteer who connects System Dynamics projects with our community. Key responsibilities include soliciting, receiving, assessing, and standardizing cases for publication on this website. The Cases Keeper reports to the VP Membership and works with the Society office. The length of the term is two years and appointment is made by the VP Marketing & Communications. Please feel free to ask any question you might have about the Case Repository.