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Apply Systems Thinking and System Dynamics in Your Organization
Do you want to lead your organization into the future by overcoming paradigms and creating change? With Systems Thinking and System Dynamics you will enable powerful decision-making and find the leverage points to improve profits, strategy, efficiency, sustainability, and more.
Find out how to use models or maps developed by System Dynamics experts or hire people to create models or maps for you.
Let us be part of your journey.
why system dynamics ?
Decision-making in a VUCA world (volatile, uncertain, complex, and ambiguous) is hard. System Dynamics helps you to develop a smart strategy by enabling you to identify, structure, and provide solutions to problems that need to take into account:
Holistic view
Short- vs Long-term effects
Tradeoffs
Chain of reactions
Unintended consequences
Feedback effects
Integrate
major forces that can affect key outcomes
Identify and quantify
consequences in the short- and long-term, years or decades into the future
Explore
pros and cons of various options
Spot
reactions of all affected parties, and the reactions to those reactions
Discover
unexpected consequences not previously considered or intended
Recognize
reactions (good or bad) that build upon themselves in reinforcing effects (vicious and virtuous cycles) or balance out
Find out more about System Dynamics
who ?
Corporations, philantropies, and governments all over the world are using System Dynamics to increase profit, better serve communities, and implement long-lasting change
how ?
Talk with Us
The most efficient way to align your needs with our offerings is to schedule a meeting with our Executive Director, Rebecca Niles
Engage a Systems Consultant
Looking for a Systems Consultant? Fill out this form and we will follow up with a call and, soon enough, the right person for the job.
Experience Systems Thinking
Bring in a facilitator to unleash the power of Systems Thinking in your organization. Fill out this form for a Beer Game facilitator and join the companies, and graduate and MBA programs that play this game all over the world. Contact us if a facilitator for a different game is needed.
List Open Positions
Do you have an open position that requires System Dynamics or systems thinking skills?
List it here.
applications & cases
WHO Utilizes System Dynamics Simulation to Maintain Resolve for Investment in Global Polio Eradication
Scenario analysis leads to 192 country resolution and $100M in funding from the Bill and Melinda Gates Foundation to target global eradication rather than an ongoing maintenance program.
Credit Card Giant Halts Market Share Slide With Scenario Planning
MasterCard revolutionizes the industry with co-branding and regains 6 points of market share.
System Dynamics Helps Reduce Waiting Lines for NHS Patients
Creative solutions were needed to tackle the elective recovery backlog under limited resources. System Dynamics allowed operational and clinical staff to test the impact of major interventions, aiding leaders decide how to best allocate resources, transform services to benefit patients, and reduce waiting times.
General Motors OnStar
In 1997, System Dynamics was used to fundamentally re-design a business strategy for General Motor’s OnStar service. Through investments and policies suggested by modeling work, OnStar became the industry leader in vehicle telematics. The market value of OnStar is now in the billions. This remarkable success is almost entirely due to the effective application of System Dynamics.
Pharmaceutical Product Branding Strategies
This updated Second Edition of Pharmaceutical Product Branding Strategies details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.
Diabetes
The model simulations suggest four characteristic dynamics of the diabetes population: Obesity’s role in driving the growth of prediabetes and diabetes prevalence; the “backing up” phenomenon that may undercut the benefits of management and control efforts; management and control efforts alone are unable to reduce diabetes prevalence in the long term; delays between primary prevention efforts and downstream improvements in diabetes outcomes.
Project Management at Fluor
Fluor saves $1.3 billion in System Dynamics-based project management.
Process Innovation at Du Pont
Process Innovation at Du Pont Improvement programs such as Total Quality Management are embraced by many organizations but are often discontinued before full benefits can be reaped. With ever-increasing numbers of new techniques and methods available, as well as...
Criminal Justice
Criminal Justice In 2003, Significant consulting and the Methodology group of Radboud University Nijmegen started a modeling project for the Ministry of Justice in the Netherlands. The aim of the project was is to gain insight into the combined effects of three...
Maintenance Improvement at ONEgas
Maintenance Improvement at ONEgas ONEgas is a company owned by Shell and NAM and is responsible for gas production in the Netherlands. This modeling effort focused on the maintenance process in ONEgas. The maintenance processes at the ONEgas platforms are supported by...
Sustainable Water Management in Laikipia District (Kenya)
Sustainable Water Management in Laikipia District (Kenya) Sustainable management of natural resources is a vital concern in most countries and regions worldwide. In Laikipia District in Kenya, located at the foothill zone of Mt. Kenya, water is required in the upper...
Pharmaceutical Product Life-cycles
Pharmaceutical Product Life-cycles A leading global pharmaceutical company wanted to understand the interdependencies between resource levels and experience through the life-cycle of drug products. It was also interested in the impact of organisational design on its...
Medical Device Company
Medical Device Company The Issue You Tackled The company faces total loss of sales for a consumer medical device – very well known amongst the 100,000 users and doctors – with the ending of a patent in 2010. It has developed a replacement product, but faces the...
State Planning in Sarawak
State Planning in Sarawak The Issue You Tackled The Centre for Operational Research & Applied Statistics at the University of Salford was awarded a contract during 2003-2005 to offer a more scientific basis on which to formulate future economic and social policy...
Supply Chain Options in Pharmaceuticals
Supply Chain Options in Pharmaceuticals A global pharmaceuticals company wanted to evaluate future supply-chain options for a group of drug products. In a series of workshops held with knowledgeable personnel over a six week period, the team (comprising the modeller...