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WANT TO Apply Systems Thinking in Your Organization?
This page is for all Champions and CEOs who use or want to use models or maps developed by System Dynamics experts or hire people to create models or maps for you.
why system dynamics ?
Decision-making in a volatile, uncertain, complex, and ambiguous (VUCA) world is hard. System Dynamics helps you to develop a smart strategy by enabling you to identify, structure, and provide solutions to problems that need to take into account:
Holistic view
Short- vs Long-term effects
Tradeoffs
Chain of reactions
Unintended consequences
Feedback effects
Integrate
major forces that can affect key outcomes
Identify and quantify
consequences in the short- and long-term, years or decades into the future
Explore
pros and cons of various options
Spot
reactions of all affected parties, and the reactions to those reactions
Discover
unexpected consequences not previously considered or intended
Recognize
reactions (good or bad) that build upon themselves in reinforcing effects (vicious and virtuous cycles) or balance out
Find out more about What is System Dynamics
who ?
Companies, non-profit organizations, and state departments all over the world are using System Dynamics to increase profit, better serve communities, and implement long-lasting change
how ?
Talk with Us
The most efficient way to align your needs with our offerings is to schedule a meeting with our Executive Director, Rebecca Niles
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Run the Beer Game
The classic System Dynamics game played all over the world in graduate and MBA programs, as well as companies. Fill out this form if you need beer game facilitators.
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Do you have an open position that requires System Dynamics or systems thinking skills?
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Join a Special Interest Group (SIG)
Interested in a particular topic? Check out our list of SIGs to network, share experiences, and learn more.
applications & cases
Moving Beyond the Threshold of System Dynamics: Thoughts for New Practitioners
I’ve heard students and colleagues say that learning system dynamics transformed their thinking–it gave them ways to understand complex problems in their field from a fresh perspective. “I can’t think any other way,” they’ll say....
General Motors OnStar
In 1997, System Dynamics was used to fundamentally re-design a business strategy for General Motor’s OnStar service. Through investments and policies suggested by modeling work, OnStar became the industry leader in vehicle telematics. The market value of OnStar is now in the billions. This remarkable success is almost entirely due to the effective application of System Dynamics.
Pharmaceutical Product Branding Strategies
This updated Second Edition of Pharmaceutical Product Branding Strategies details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes.
Polio Eradication
Our analysis provided “a nail in the coffin for the idea that there is a cheap and painless way out”. Since then, efforts have continued to focus on finding the resources needed to complete eradication and on dealing with the other complex challenges that remain. National and global health leaders and financial supporters have recommitted to completing eradication, and this has led to several hundreds of millions of dollars of resources.
Diabetes
The model simulations suggest four characteristic dynamics of the diabetes population: Obesity’s role in driving the growth of prediabetes and diabetes prevalence; the “backing up” phenomenon that may undercut the benefits of management and control efforts; management and control efforts alone are unable to reduce diabetes prevalence in the long term; delays between primary prevention efforts and downstream improvements in diabetes outcomes.
Project Management at Fluor
Fluor saves $1.3 billion in System Dynamics-based project management.
Process Innovation at Du Pont
Process Innovation at Du Pont Client Du Pont Authors/Consultants Repenning NP, Sterman JD Improvement programs such as Total Quality Management are embraced by many organizations but are often discontinued before full benefits can be reaped. With ever-increasing...
Criminal Justice
Client Ministry of Justice, the Netherlands Authors/Consultants Rouwette EAJA, Vennis JAM, Van Hooff P, Jongebreur W In 2003, Significant consulting and the Methodology group of Radboud University Nijmegen started a modeling project for the Ministry of Justice in the...
Maintenance Improvement at ONEgas
Maintenance Improvement at ONEgas Client ONEgas Authors/Consultants Venderbosch T, Rouwette E ONEgas is a company owned by Shell and NAM and is responsible for gas production in the Netherlands. This modeling effort focused on the maintenance process in ONEgas. The...
Sustainable Water Management in Laikipia District (Kenya)
Sustainable Water Management in Laikipia District (Kenya) Client CETRAD Author/Consultant Gallati J Sustainable management of natural resources is a vital concern in most countries and regions worldwide. In Laikipia District in Kenya, located at the foothill zone of...
Pharmaceutical Product Life-cycles
Pharmaceutical Product Life-cycles Client Anonymous Pharmaceutical Company Authors/Consultants Jones L (Ventana Systems UK) A leading global pharmaceutical company wanted to understand the interdependencies between resource levels and experience through the life-cycle...
Medical Device Company
Medical Device Company Name Medical Device Company Modeler Kim Warren Contact For more information on this case, please contact Kim Warren at Strategy Dynamics. Client ALK-Abello, Denmark Client Type Corporation The Issue You Tackled The company faces total loss of...
State Planning in Sarawak
State Planning in Sarawak Name State Planning in Sarawak Modeler Brian Dangerfield Client Sarawak State Planning Unit Client Type Government The Issue You Tackled The Centre for Operational Research & Applied Statistics at the University of Salford was awarded a...
Supply Chain Options in Pharmaceuticals
Supply Chain Options in Pharmaceuticals Client Anonymous pharmaceutical company Authors/Consultants Jones L (Ventana Systems UK) A global pharmaceuticals company wanted to evaluate future supply-chain options for a group of drug products. In a series of workshops held...
International Council on Systems Engineering (INCOSE)
INCOSE Name International Council on Systems Engineering Modelers Kim Warren Contact For more information on this case, please contact Kim Warren at Strategy Dynamics. Client International Council on Systems Engineering Client Type NGO The Official Website...