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Harnessing Intangible Business Factors with Dynamic Business Models

May 22 @ 11:00 am - 12:00 pm EDT

Virtual Event Virtual Event

May 22 at 11 am NY | 4 pm London | 11 pm Beijing | Time Converter

This seminar is part of our special series System Dynamics for Business Innovation with Kim Warren. A series of nine webinars offering a deep dive into the application of System dynamics in Business. The sessions will explore strategic modeling techniques and their transformative impact across different business domains, from strategic management to IT systems planning and environmental impact. This series will reveal the potential of System Dynamics as a powerful tool for business innovation and complex decision-making.

Session 4

Harnessing Intangible Business Factors with Dynamic Business Models

This webinar explores how intangible  or ‘soft’ assets like reputation, skills, data and quality affect – and are affected by – the development of a business system and its performance. Participants will learn how dynamic business models (DBMs) can reliably specify, quantify and incorporate these often-overlooked elements into business-system models of any scope.

Learning Outcomes

  1. Understand the common types of intangible factors, and their role in business systems.
  2. Learn how intangibles can be specified, quantified and simulated as part of a DBM.
  3. See how strategies to leverage intangible assets for business growth and sustainability can be developed.

Target Audience:

  • Business analysts, consultants, strategists and decision-makers.
  • Professionals in marketing, HR, customer service, and product development.
  • Organizational development specialists.
  • Academics and students in business and management studies.

This webinar is designed for those seeking to deepen their understanding and practical application of DBMs in managing and leveraging intangible business factors.

Certificate of Attendance

Attendees who participate in at least 6 out of the 9 webinars in the series will be eligible to receive a certificate titled “Introduction to Dynamic Business Models.” This is an opportunity to gain recognition of your learning in this innovative field. For those who cannot attend live sessions, recordings will be available, allowing you to review the material and complete the series at your convenience

About the Presenter

Kim Warren is an accomplished strategist with a wealth of experience in the business world. He spent 10 years in senior strategy roles, including as Retail Strategy Director at Whitbread PLC. Warren then transitioned to academia, teaching Strategic Management at London Business School for two decades. During his tenure, he developed a keen interest in System Dynamics, finding traditional strategy tools insufficient for modern business challenges. This led him to embrace and adapt System Dynamics, creating the Strategy Dynamics method. Warren’s method focuses on designing and managing business systems dynamically to adapt to changing markets and internal business conditions. He has authored influential books on the subject, including “Competitive Strategy Dynamics” and “Strategic Management Dynamics,” and has been recognized with the prestigious Jay Wright Forrester Award from the International System Dynamics Society, where he also served as president in 2013. Warren, along with his partner Christina Spencer, has developed a range of learning materials and courses to disseminate the Strategy Dynamics method, utilizing the Silico online modeling app to support this approach.

For more detailed information, you can visit his website here.

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