Northrop Grumman Develops Super Hornet Selling 500+ Units at $50bn
Northrop Grumman Case: Part 1
(Narrated by Ken Cooper) 8:27 minutes
Northrop Grumman Case Part 2 – The Back Story
(Narrated by Ken Cooper) 2:31 minutes
The Issue You Tackled
After experiencing some large program cost and schedule problems, Northrop Grumman hired us to help proactively on a new, yet to be started program–the development of the F/A-18 E/F Super Hornet fighter aircraft. Extensive model usage contributed to an award-winning performance on this development program, and led to new corporate policy beyond that program as well.
What You Actually Did
We developed a model of the project dynamics for the design and prototype production of the F/A-18 E/F Super Hornet. Starting our modeling work even before the development program started, we spent extensive time with senior corporate leaders and the entire top management team on the program. In addition to the pure modeling work, we undertook an extensive series of sessions discussing the Rework Cycle and productivity dynamics. The Program Manager credited the SD modeling work with instilling an important understanding of the unintended impacts of different actions and of design changes (secondary impacts).
“Undiscovered rework” and “the rework cycle” became common elements of the lexicon of the program, changing the culture and thinking among the management.
Following that assignment, Corporate requested an analysis to support new company policies regarding the use of overtime.
This is discussed in the accompanying video, and in the paper “The 00 Hour”.
The Results
Today the F/A-18 E/F Super Hornet remains the premier carrier-basedaircraft for the US Navy, flying over 1100 mph in multiple combat roles. It is widely regarded as an extremely successful procurement in DoD, with over 500 aircraft produced in the past 20 years, with a value near $50 billion.
Name | Northrop Grumman and the $2000 Hour |
---|---|
Modelers | Kenneth Cooper |
Client/Participant | Northrop Grumman |
Client Type | Corporation |
The Official Website | For added information, or with any questions, see CooperSDNetwork.com, or contact Ken via email: Ken.Cooper@CooperSD.com |
Related Publications
The $2,000 Hour: How Managers Influence Project Performance Through the Rework Cycle | Download |
OTHER SUCCESSFUL APPLICATIONS
System Dynamics Helps Farmers Escape Poverty Trap in Guatemala
System Dynamics Helps Farmers Escape Poverty Trap in Guatemala EXECUTIVE Summary Guatemala holds the 4th highest global ranking for chronic malnutrition, and climate change is intensifying the challenges subsistence farmers face in providing food for their families....
Twinings Uses System Dynamics Games to Enhance HR Capability
Twinings Uses System Dynamics Games to Enhance HR Capability “Realistic simulation is a powerful approach to building capability. The business simulation developed [by Dashboard Simulations and Lane4] gave [Twinings staff] an experience that called for them to develop...
RSC Uses System Dynamics to Increase HVACR Sales Against the Tide
RSC Uses System Dynamics to Increase HVACR Sales Against the Tide “Using the proven Strategy Dynamic process focused our limited resources on organizing strategic issues, identifying the critical resources, and developing the insight to more rapidly create intuitive...
Upcoming Events

2023 Conference Early Bird Registration Deadline
Early bird registration deadline for both live and virtual conference registrations.
Recent Posts
Webinar Highlights & Recording: Digital Twin Business Models for Strategy and Operational Management
Webinar Highlights & Recording: Digital Twin Business Models for Strategy and Operational Management We had the opportunity to delve into the world of business model simulations with industry experts Kim Warren, founder of Strategy Dynamics, and Martin Lycko,...
Webinar Highlights & Recording: System Dynamics Modeling with R.
Webinar Highlights & Recording: System Dynamics Modeling with R. System Dynamics is a powerful approach to understanding complex systems in various fields, such as public health, ecology, and economics. Prof. Jim Duggan, an expert in applying System Dynamics and...
A Close-Up on Our New Look
A Close-Up on Our New Look We are excited to reveal our new logo and branding, embodying the System Dynamics Society’s values and vision for the future. The looped arrows with an S curve symbolize growth, change over time, and commitment to raising complex...
Join us
OTHER SUCCESSFUL APPLICATIONS
System Dynamics Helps Farmers Escape Poverty Trap in Guatemala
System Dynamics Helps Farmers Escape Poverty Trap in Guatemala EXECUTIVE Summary Guatemala holds the 4th highest global ranking for chronic malnutrition, and climate change is intensifying the challenges subsistence farmers face in providing food for their families....
Twinings Uses System Dynamics Games to Enhance HR Capability
Twinings Uses System Dynamics Games to Enhance HR Capability “Realistic simulation is a powerful approach to building capability. The business simulation developed [by Dashboard Simulations and Lane4] gave [Twinings staff] an experience that called for them to develop...
RSC Uses System Dynamics to Increase HVACR Sales Against the Tide
RSC Uses System Dynamics to Increase HVACR Sales Against the Tide “Using the proven Strategy Dynamic process focused our limited resources on organizing strategic issues, identifying the critical resources, and developing the insight to more rapidly create intuitive...
Recent Posts
Webinar Highlights & Recording: Digital Twin Business Models for Strategy and Operational Management
Webinar Highlights & Recording: Digital Twin Business Models for Strategy and Operational Management We had the opportunity to delve into the world of business model simulations with industry experts Kim Warren, founder of Strategy Dynamics, and Martin Lycko,...
Webinar Highlights & Recording: System Dynamics Modeling with R.
Webinar Highlights & Recording: System Dynamics Modeling with R. System Dynamics is a powerful approach to understanding complex systems in various fields, such as public health, ecology, and economics. Prof. Jim Duggan, an expert in applying System Dynamics and...
A Close-Up on Our New Look
A Close-Up on Our New Look We are excited to reveal our new logo and branding, embodying the System Dynamics Society’s values and vision for the future. The looped arrows with an S curve symbolize growth, change over time, and commitment to raising complex...
Upcoming Events



2023 Conference Early Bird Registration Deadline
Early bird registration deadline for both live and virtual conference registrations.